Dreamforce ’26 Live: India Highlights You Missed
On-the-ground reporting from the must-attend event for the Agentic Enterprise
Faces of India at Dreamforce 2026
From packed keynotes to quiet conversations between sessions, Dreamforce ’26 was as much about the people as the announcements. A closing look at the India contingent, in the moments that made the week one to remember.
17 September
Three Takeaways from Dreamforce, Straight from Product
What stood out most after the week on the ground.
Aditya Singh, VP of Product Management for Service Cloud, shared his top three takeaways from Dreamforce ’26. First is AIforce, which lets users access their CRM data on the surface of their choice. Second is the launch of COA, Salesforce’s purpose-built open source reasoning model designed for enterprise customers. Third is the Help Agent, a self-service agent that businesses can set up easily with resolution-based pricing.
Startups on the Show Floor: Building the Agentic Ecosystem
At Dreamforce 2026, the Salesforce Startup Program showcased an innovative cohort of startups that drove AI, autonomous testing, and enterprise automation across the ecosystem. From agentic voice assistants and revenue capture to multi-cloud consulting, these partners empowered businesses to accelerate digital transformation. Key participants included TestZeus, Vanshiv Technologies, Outdoo, 360 Degree Cloud, Intellicloud Solutions, Creatique, Girikon.ai, Cloudfiles, Nektar.ai, Astrea IT, Trupeer AI, Troopr, Activaccer.AI, and Amroar, which empowered businesses to accelerate their digital transformation.
More from the Startup Showcase
Future Executive Summit — A Global Lens on Higher Education
On Day 3 of Dreamforce 2026, Salesforce’s Future Executive Summit brought together higher education students for a day of campus tours, speed mentorship, networking, a leadership keynote and a hands-on Slack workshop.
While centred on Bay Area students, the Summit also connects Dreamforce’s education initiative with Salesforce’s impact in India.
Skilling Up for the Agentic Era, One Mission at a Time
A new way to learn AI, straight from the show floor.
Handshake announced the upcoming launch of AI Skills Studio, a new destination for learners to build career-relevant AI skills and stand out to employers. As a founding partner, Salesforce created three missions that people can complete to build real projects with AI in Slack. Whether you’re a student, a jobseeker, or a professional looking to increase your AI fluency, these missions will give you hands-on experience building with AI and a finished project to prove it.
To celebrate our partnership, Handshake joined Dreamforce to give attendees exclusive beta access to AI Skills Studio before it launches publicly on 9/22.
Try it here — build an automated Chief of Staff, or explore one of the other missions for free.
A Quick Tour of the Community Cove
Two decades of community, distilled into one Cove.
Community Cove doubled as the centrepiece for the Trailblazer Community’s 20th anniversary, bringing career growth and connection together under one roof. The Trailblazer Theatre hosted over 40 sessions spanning career pathways, community and belonging, and building in the AI era, alongside speed networking and resume review sessions with hiring managers and workforce training partners.
Community-led conversations rounded things out, letting Trailblazers trade real experiences on career growth, leadership, and resilience. With confirmed participation from India attendees and theater sessions relevant to India and Asia Trailblazers, the Cove reflected Dreamforce’s growing global career and community footprint.
Customer Success
Box & Engine Share Lessons on Becoming an Agentic Enterprise
Salesforce customers are at the forefront of the agentic revolution, and they’re already seeing real-world value from it. Early adopters like Box and Engine are finding new efficiencies and improving the experiences of their own customers at scale. But these kinds of tech shifts don’t happen easily, and there are a lot of learning moments along the way.
Olivia Nottebohm, Chief Operating Officer, Box and Demetri Salvaggio, VP, Customer Experience & Operations, Engine share their advice for companies looking to become agentic enterprises.
“I think we’re definitely past the point where there’s any question as to whether AI can do the thing we want it to do,” said Nottebohm. “It is incredibly powerful and obviously continues to get more powerful every day. And it is much more about the human behavior and really starting with that and making sure that the innovation is done by the very people who then have to adopt it.”
Watch the full conversation:
Wed 16 Sept
On The Ground
India Trailblazer Flag Ceremony
A Dreamforce tradition that brings the India Trailblazer community together in San Francisco, the annual flag ceremony is a moment of shared pride and celebration.
This year, Salesforce professionals, group leaders, senior leaders and members of India’s startup community gathered around the flag, celebrating the community that connects them across Dreamforce and beyond.
On The Ground
The Room Felt It: Engineering’s Read on the Keynote
Sometimes the reaction says as much as the announcement.
Ramesh Ragineni, EVP of Software Engineering, shared his take from the show floor on Marc Benioff’s keynote, calling out how positively and enthusiastically it landed with the audience. For Ragineni, the energy in the room reflected just how much the innovation on stage resonated with attendees.
Customer Spotlight: How Air India Cut Resolution Times from 3 Days to 5 Minutes
A major India customer breakout session at Dreamforce.
One of the marquee India customer breakout sessions at Dreamforce 2026 featured Air India, showcasing how the airline deployed Agentforce to unify service across channels and cut resolution times from days to minutes. The session detailed how Air India’s 1,200 service reps handle 500K+ cases a month, moving from assistive AI to fully autonomous resolution with agentic reasoning grounded in connected data. The panel featured Murali Karthik, Vice President & Head of Data, AI & Agentic Center of Excellence at Air India, alongside Gourav Ray, RVP for Agentforce Service and Slack, Aditya Singh, VP of Product Management for Agentforce Service, Rohan Singh, FDE Senior Consultant, and Leya Kurian, SVP of Customer Success for Agentforce Service, all at Salesforce. The session included a live demo of Agentforce automating complex validations and scaling across channels, positioning Air India as proof that a complex, high-volume contact centre can deploy agentic AI across regulated workflows and deliver measurable outcomes fast.
The Road Ahead: Automotive Cloud Roadmap
Where OEMs, dealers and drivers meet the next wave of AI.
At Manufacturing, Automotive and Energy at Dreamforce 2026, a session on Automotive Cloud previewed the product roadmap shaping the next chapter of the OEM, dealer and driver experience. The session featured Vaijayanth M K, VP of Product Management, Rajat Bhuyan, Senior Product Marketing Manager, Rajani Sinha, Senior Director of Industry Solutions & Strategy for Automotive, and Nagendra Vankadari, Senior Director of Product Management, all at Salesforce.
From “Should we?” to “How fast?” – Service Keynote
At Dreamforce, Kishan Chetan, EVP & GM of Agentforce and Service Cloud, showed what happens when AI moves from experiment to everyday service.
Live demos. Real customer stories from CVS Health and Canada Goose. And a first look at Help Agent Casey, Salesforce’s new AI agent built to support service reps directly.
The big takeaway? Service is becoming more proactive, connected and agentic, with humans and AI working together across every customer touchpoint.
See what’s next for agentic service.
- Watch the full Service keynote here
- Read more about Salesforce Expands Agentforce With a New Portfolio of AI Agents here
On The Ground
Why Your Company’s Data Is the Real AI Advantage – Data 360 Keynote
Most companies now have access to similar AI tools. What actually sets a business apart is how well it understands its own customers, and that comes down to data. Rahul Auradkar, President & GM, Data 360, and Muralidhar Krishnaprasad, President and CTO, C360 Platform, Apps, Industries and Agentforce, opened with that idea, then showed off what’s new:
- New tools that help AI agents pull the right customer information at the right time, so they can actually be useful instead of just smart
- Lowe’s shared how this plays out in practice, using it to power its loyalty program and customer experience
- A new AI assistant for everyday work, called Agentforce Coworker, shown handling daily tasks and getting set up in just minutes
- Accenture shared how it rolled this out to 16,000 employees
The big takeaway: the future of AI isn’t just about smarter models, it’s about giving AI the right information to work with.
Snapshots from the session
Watch the full Data360 keynote here.
Dreamforce News
Dreamforce Day 2: Salesforce Expands Missionforce, Live Nation Scales Agentforce for Fans
It’s Dreamforce Day 2 – here’s what you need to know:
Missionforce: More control over AI for government: Salesforce announced new Missionforce capabilities, including partnerships with OpenAI and NVIDIA, giving government agencies more control over how they develop, customise and deploy mission-specific AI. Read more
Missionforce turns one: One year in, Missionforce is supporting critical government missions across 30+ countries, with Salesforce’s defence business growing 80% year over year. Read more
Live Nation puts Agentforce to work: Live Nation is expanding Agentforce-powered support to venues across the U.S. After 37,000+ fan interactions at BottleRock Napa Valley, its new Venue Agent brings 24/7, on-demand support to more fans. Read more
The opportunity with AI is to make experiences people already love even better.
Erin Oles, President, Chief Marketing Officer, Salesforce
On The Ground
The energy carried straight from the keynote into the morning of Day 1!
On his first Dreamforce, and the energy Marc, Jensen, and Dario brought to one room.
Muruhanantham Chellamuthu, Director, Software Engineering at the Communications Cloud campground demoing features the team has built over the past six months, called this his first Dreamforce and described Day 1 as adrenaline-packed.
He kicked off the morning with Marc Benioff’s keynote, sharing the room with Jensen Huang and Dario Amodei, and pointed to insights from meetings the day before with 15 top customers including Bell and AT&T.
Command Center (AI Force)
Beyond the dashboard: what happens when your KPIs come with a root cause and a fix.
Rajdeep Dua, VP, Software Engineering and Lokenath Chakraborty, Product Management Director introduce Command Center, a new class of AI Force applications that let teams track business metrics through agents, understand why problems occur through root cause analysis, and run what-if scenarios to act before issues repeat. Built as a framework, it’s designed to power command center-style apps across any industry.
Commerce Cloud Booth
Bigger carts start with better understanding of what customers actually want.
Priyanka at the Commerce Cloud booth calls Agentic Commerce Salesforce’s biggest release, showcasing AI-powered search that grows carts by understanding customer intent, backed by a West Marine customer story on the meaningful, immediate lift in conversion. The energy at the booth says it all.
Net Zero Booth
Straight from the show floor: sustainability meets agentic AI.
Dreamforce 2026’s keynote drew a packed hall, with strong interest around Fin and Agentforce Voice. At the Net Zero booth, the conversation is all about AI-driven interventions for sustainability and the broader sustainability platform.
On The Ground
We are in the Midst of an Interface Revolution, and it is about to Transform the Enterprise – Keynote Recap
“When you put all those things together, you get AIforce,” said Marc Benioff, Chair and CEO, Salesforce at today’s Dreamforce keynote. “You get those capabilities and you get this live interface that untraps the value.”
Salesforce executives, partners, and customers joined Marc Benioff, Chair and CEO, Salesforce to discuss the power of combining AI’s probabilistic intelligence with enterprise intelligence.
As Jensen Huang, President and CEO, NVIDIA said, “The sky’s the limit for every industry, for every single country, so engage AI, don’t get left behind.”
Watch the keynote in under 7 minutes below.
On The Ground
Views from Day 1
Check out some of the photos from Dreamforce Day 1 – from the campground, main keynote, and breakout sessions. For more imagery, visit the Official Dreamforce 2026 media library.
Agentic Enterprise
Dreamforce Day 1 is Here: Salesforce Unveils AIforce, Koa Reasoning Model, and New AI Partnerships
Salesforce kicked off Dreamforce with a wave of announcements putting AI agents at the center of the enterprise, spanning new models, deepened cloud partnerships, and industry innovation.
Here’s what you need to know:
Salesforce unveiled AIforce, extending the full power of its platform to any interface — letting customers bring agentic AI wherever their teams already work. This means businesses can deploy trusted, data-grounded AI across any channel or device without rebuilding their existing tech stack. Read more
Salesforce introduced Koa, its first CRM reasoning model, built on NVIDIA Nemotron, designed to bring smarter, faster decision-making to every customer interaction. Koa embeds decades of enterprise business knowledge directly into the model, enabling it to reason through complex workflows while operating securely within a company’s trust boundary. Read more
Salesforce and AWS are putting CRM data, AI agents, and model choice directly into the tools teams already use every day. The expanded partnership lets customers activate Salesforce’s Agentforce capabilities directly within AWS environments, reducing friction between where data lives and where decisions get made. Read more
Salesforce and Google Cloud are unifying infrastructure and agents into one connected AI stack. This gives enterprises a single, streamlined foundation for deploying AI agents across both platforms without added complexity or data silos. Read more
Siemens and Salesforce are deepening their AI partnership to redefine industrial sales and service. The collaboration brings Agentforce into Siemens’ industrial workflows, helping manufacturing and engineering teams resolve service issues and manage sales processes with greater speed and accuracy. Read more
Salesforce marked two decades of the Trailblazer Community, celebrating its role in building toward the agentic enterprise. The milestone highlights how a community built on collaboration and shared learning has evolved alongside the platform, now shaping how enterprises adopt agentic AI. Read more
Tues 15 Sept
Customer Success
Air India Accelerates Customer Service Transformation with Salesforce Agentforce
Salesforce, today announced that Air India is expanding its use of Agentforce across customer service. Deploying AI agents beyond its initial refund-processing use case, the airline is now solving a broader set of complex service workflows. Powered by Agentforce, Air India is reimagining customer service with intelligent, end-to-end experiences that understand customer intent, validate requests, connect intelligently across enterprise systems, and take action in real time.
- Read more about the announcement here.
- Know more about how Air India delivers effortless, world-class service with Einstein here.
From the floor
Gourav Sinha, Senior Director, Product Marketing, kicked off Salesforce’s Industries track at Dreamforce 2026, highlighting Agentforce’s vertical layer of industry-specific AI agents spanning Financial Services, case management, Life Sciences, and Manufacturing. The track runs across hundreds of sessions over three days, available on-site and via livestream.
14 September
Agentic Enterprise
Slack’s Road to Dreamforce: Code Channels, Surfaces, and What’s Next
Ahead of Dreamforce, Slack shipped two updates aimed at bringing people, AI agents, and enterprise data into the same workspace.
First, Slack Code Channels let AI coding agents from GitHub, Cognition, Anthropic, and Vercel work in the open with a team instead of solo. Tag an agent and it spins up a dedicated channel with live output, diffs, and canvas integration. The whole team watches, weighs in, and signs off before anything ships. Watch the demo here.
Code channels bring that work into the open, where the rest of the team can see it, shape it, and build on it.
Rob Seaman, EVP and GM, Slack
Then came Salesforce announced Slack Surfaces, which brings Salesforce data to life right inside conversations. Ask Slackbot to build a dashboard, report, deck, poll, or calculator from an organisation’s connected data, and it shows up as a live artifact in-channel: pinnable, auto-refreshing, and editable just by chatting. Watch how it works in practice here.
Catch the full news and more demos on Slack Code Channels blog here, and the Slack Surfaces here.
Find out what’s next at Dreamforce:
- Slack Keynote: The Front Door to the Agentic Enterprise (Thursday 17 September, 10:00 AM PT)
- Slack Roadmap: Building the Multiplayer OS (Tuesday 15 September, 9:00AM PDT; Wed 16 September, 10:30 AM PDT)
12 September
On The Ground
Countdown Voices from India Leaders
Before the lights go up, India’s leadership shares, in their own words, what they’re walking into Dreamforce 2026 with.
Listen to what’s got Product Design and India’s startup ecosystem equally drawn to Dreamforce.
Malhar Gupta, VP of Product Design, Industries UX, is looking forward to the main stage announcements, meeting customers and partners, and of course, Dreamfest. Nandini George, on her first Dreamforce, is most excited to see ten India startups take the stage, four with their own showcase booths, and to connect with the global leaders and founders shaping this moment in agentic AI.
Listen to Sugi Venkatesh, SVP, Employee Success, South Asia highlighting a pivotal shift to AI 3.0, Sugi Venkatesh emphasises Salesforce’s transition to trusted, deterministic enterprise AI. Buoyed by record Q2 momentum, South Asia is actively leading agent deployment, with Headless 360 taking centre stage.
On The Ground
Dreamforce unites product innovation, customer feedback and partner collaboration
Leya Kurian, SVP, Customer Success highlights customer SICs and ecosystem floor walks for real-time insights, whilst Romil Agarwal, VP, Data Foundation and Deepak Rai, RVP, Alliances & Channels spotlight key portfolio innovations—including Cloudforce, Headless offerings, Tableau Agent Analytics, MuleSoft Tokenomics and Informatica integrations—inviting global engagement on the ground or via Salesforce+.
11 September
Agentic Enterprise
We’re Excited for the Return of Agentic Enterprise City
One of Dreamforce’s most popular stops is back: Agentic Enterprise City returns to the Campground, providing a hands-on showcase of AI agents solving real business problems.
This year’s lineup includes:
- Formula 1’s fan-facing agent built for 831 million global fans
- Xero’s Agentforce with Claude Code resolving 60% of customer inquiries
- IBM’s Slackbot-powered GTM operating system
Take a look back at the experience that got Dreamforce 2025 buzzing — and get a taste of what’s coming next.
Explore this year’s lineup on the Agentic Enterprise City landing page.
Company News
Salesforce Completes Acquisition of Fin – And They’re Coming to Dreamforce
Salesforce today announced it has completed its acquisition of Fin, formerly Intercom, an industry-leading customer agent company. The close of the acquisition brings Fin’s customer agent platform and world-class technical AI team to Salesforce, along with an established global customer base of more than 30,000 companies.
Powered by the Fin model suite, the company’s proprietary AI models trained specifically for customer experience, Fin’s AI customer agent resolves complex queries end-to-end across every channel, including live chat, email, WhatsApp, SMS, voice, and Slack – achieving an industry-leading average resolution rate of 76%.
Read the full press release here.
The #1 customer agent meets the #1 CRM… Together, we’re giving companies of every size the ability to deploy trusted AI agents from day one—accelerating time to value and delivering measurable outcomes at scale.
Marc Benioff, Chair and CEO of Salesforce
Fin is attending Dreamforce for the first time this year, with founders and R&D leaders taking the stage to share their vision and demo the product, alongside a booth presence throughout the week.
Catch Fin across several sessions:
- How Fin Delivers Over 90% Resolution Rates for Customers
- SMB & Startup Keynote: 5 turnkey agents, 10x results ft. Fin
- A New Lesson in Leadership: Leading Human & Agent Blended Teams
- Five Massive Changes Coming to Every CX Leader
Wed, 9 September
Agentic Enterprise
Slack Code: AI Development Goes Multiplayer
Another key launch on the road to Dreamforce is Slack Code — a new environment turning AI-assisted software development from a solo activity into a collaborative team effort.
Built around dedicated code channels, Slack Code brings cross-functional teams directly alongside leading AI coding agents (Claude Code, Devin, GitHub Copilot, ChatGPT, and Vercel’s agent) in a shared workspace featuring live code diffs and HTML previews.
AI only creates value when it’s part of how a team actually works, not something people go do alone in another tab. Code channels bring that work into the open, where the rest of the team can see it, shape it, and build on it.
Rob Seaman, EVP and GM of Slack
[Elevated quote: “AI only creates value when it’s part of how a team actually works, not something people go do alone in another tab. Code channels bring that work into the open, where the rest of the team can see it, shape it, and build on it.” – Rob Seaman, EVP and GM of Slack]
By enabling product managers and designers to trigger and guide agents alongside engineers, Slack Code democratizes software creation while enforcing enterprise guardrails: human sign-off is required before production deployment, and agents inherit Slack’s strict security permissions.
Read the full announcement here, and bookmark these key Dreamforce sessions in your Agenda Builder:
- Keynote: The Multiplayer Work OS for Headless 360
- Theater: Slack as an Interface for your Headless AI Strategy
- Session: Enhance the ROI of Your Salesforce Ecosystem with Slack
8 September
Agentic Enterprise
Get Ready for Dreamforce 2026: Live from San Francisco
Dreamforce 2026 is where the question gets answered: what does it actually take to become an Agentic Enterprise? Through live demos, visionary speakers, and three days of breakthrough moments in San Francisco, this is where humans and agents work together, at scale, to drive real business impact.
From keynote to customer stories to exclusive on-the-ground moments, our Dreamforce 2026 Live coverage will deliver reporting throughout the week. The news team will be updating this page with the latest news and insights as they happen.
At the event? Check in here for highlights you may have missed.
Following from afar? Join us to get a sense of what it’s really like on the ground — or tune in free on Salesforce+ for keynotes and sessions live and on demand.
Find out more about Dreamforce here:
