Where Purpose Meets Action: South Asia’s Impact at Scale
Global Volunteer Month and the South Asia Giving Campaign 2026
Every March, Salesforce offices around the world unite for Global Volunteer Month (GVM), bringing the company’s core values to life through meaningful community action.
This year, Global Volunteer Month (GVM) for Salesforce South Asia and ASEAN was defined by extraordinary collective impact. Rooted in the company’s founding 1-1-1 model, which commits 1% of time, equity, and product to community support, this year’s campaign reaffirmed that giving back remains central to the organisation’s identity.
Our employees in South Asia brought our 1-1-1 model to life this month by committing their time and talent to solve real problems in their communities.
Naomi Morenzoni, SVP of Corporate Philanthropy & Employee Impact
At the heart of this effort was the South Asia Giving Campaign 2026, which mobilised employee volunteers across India, Singapore, Thailand, the Philippines, and Indonesia. Together, they contributed significant hours to support 15+ nonprofit partners, setting a powerful tone for the start of the new fiscal year. Among the many initiatives, several stood out for their scale and innovation. Notably, 2000+ employees ‘pedalled with purpose’ at transforming collective effort into tangible impact by supporting K-12 AI education for 86 girls across India through the local NGO partners.
A Heartbeat of Compassion and Innovation
While the scale of the campaign was significant, its impact was reflected both in the communities served and the human connections strengthened through service.
Campaign efforts were thoughtfully organised across three key pillars, Climate Action, Education and Inclusion, and AI for Impact, ensuring a focused and meaningful approach to community engagement. Employees contributed through a wide range of initiatives, from gamifying sustainability through Green Monopoly boards to supporting 200+ para athletes at the National Wheelchair Cricket Championship 2026.
Giving back has been part of our DNA since day one,” said Naomi Morenzoni, SVP of Corporate Philanthropy & Employee Impact. “Our employees in South Asia brought our 1-1-1 model to life this month by committing their time and talent to solve real problems in their communities.”
Bridging the Gap Through Technology
In an era of rapid digital transformation, Salesforce volunteers worked to ensure that everyone is brought along. A key focus was leveraging technology to create inclusive learning experiences. This included developing braille storybooks and academic question banks for visually impaired students, as well as designing a child-friendly AI learning material that simplifies complex concepts for young learners.
Driving Impact through Dialogue
The third Lead with Impact panel series reinforced a key editorial insight: meaningful volunteering is rooted in dialogue. By bringing nonprofit partners and Salesforce employees together, the series created space to identify real community needs and align contributions more effectively. As nonprofit partners emphasised, impact begins with clarity, understanding the specific need you can address with your current skills and time, and approaching it with the same commitment as any other priority.
Volunteering works best when it is centered on the community’s real needs. It calls for intention, accountability, and a continued focus on the communities being supported.
While Global Volunteer Month has concluded, the journey continues, with Salesforce employees building momentum in their volunteering efforts and reinforcing that giving back is an ongoing commitment.
