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Customer Relationships

Giving customers the support they need

Every company says customers come first, but how many really deliver on that promise? Expectations have never been higher, and loyalty has never been more fragile. One bad experience is all it takes for customers to bail.

That’s why leading brands are using agentic AI to move faster, act smarter, and serve customers better. When you put your data to work and empower AI agents to solve problems in real time, everything changes. You can stop reacting and start anticipating and helping. That’s key, because today, you don’t earn loyalty with canned platitudes. You earn it with your actions.

Conversations that matter

AI is changing customer relationships. See what experts say about the transformation.

Build your CRM skills and take your customers into the future

Follow guided skill paths and get hands-on with Trailhead, our free online learning platform.

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Advanced Customer Journeys

Build engaging journeys for each stage in the customer lifecycle.

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Strategies for Difficult Conversations with Customers

Learn best practices for handling challenging customer conversations.

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Customer-Centric Discovery Strategies

Learn customer goals and challenges to build the best strategy for their business.