The Agentic Enterprise has a new address.
At Dreamforce 2025, a massive installation called Agentforce City showcases how top brands — including PepsiCo, Lennar, and Equinox — are solving real business problems using AI agents.
Located in the Moscone North convention center, Agentforce City is modeled as an Americana Main Street where attendees can explore 17 customer “storefronts” across seven industries. This immersive exhibit shows attendees how brands use Agentforce, Salesforce’s platform for building and deploying AI agents, to autonomously streamline critical business and customer interactions.
CaixaBank improves financial services for customers.
This exhibit shows how Agentforce assists CaixaBank, a leading financial institution in Spain, with its website loan applications, simplifying the mortgage process for customers.
City of Kyle, Texas, fixes service requests fast.
See how the City of Kyle’s 311 system, powered by Agentforce, handles resident reports 24/7 for problems like weed cleanup, trash pickup, and more.
DeVry University creates an always-on support network for students.
DeVry has an older student base who primarily completes their education after traditional work hours end. This demo shows how agents can give these students immediate, 24/7 support.
Engine makes work travel less work.
Business travel platform Engine shows how its virtual assistant, Eva, works around the clock to autonomously resolve last-minute travel changes and cancellations, ensuring a smoother journey.
Equinox empowers its team to deliver an elevated experience.
Agents handle some heavy lifting at Equinox. With Agentforce in the Equinox Plus app, members can ask fitness and amenity questions in natural language and receive instant answers. See how this works in a demo, and find out how Equinox sales reps use Agentforce to find highly qualified leads and advance the leads from prospect to customer to fitness fanatic.
Heathrow delivers millions of personal travel experiences.
Experience how Heathrow’s AI-driven agent, Hallie, provides instant answers and wayfinding assistance via platforms like WhatsApp, making air travel a little less bumpy.
One NZ handles customer upgrades seamlessly.
New Zealand wireless carrier One NZ has deployed an Agentforce-powered agent that pulls in customer data to resolve issues 24/7, providing a frictionless experience.
Pandora brings in-store service to online shoppers.
This demo shows how Pandora’s personal shopper assistant uses natural language to understand a customer’s needs and recommend the perfect piece of jewelry, bringing the white-glove, personalized in-store experience to digital shoppers.
Pearson ensures that every learner keeps learning.
This exhibit highlights how agents guide Pearson students through a previously manual refund process when dropping a class while also suggesting possible alternative options — the right class for the right student.
PepsiCo keeps every shelf stocked.
See how PepsiCo uses agents to automate service for smaller stores, ensuring quick restocking and allowing sales reps to focus on managing promotions instead.
reMarkable uses Agentforce for faster sales and instant support.
See how reMarkable’s AI-powered assistants, Mark and Saga, handle common customer inquiries about the premium, fast-growing paper tablet company and offer sales support so reps can focus on personalized customer interactions.
UChicago Medicine supports patients throughout their care journey.
Learn how the medical center uses agents to support patients before, during, and after their visits. And see how Agentforce powers autonomous responses to call center inquiries, giving patients quick answers with voice or chat, and offers UChicago Medicine marketers tailored, personalized engagement for patient outreach.
Volkswagen Group aims to make car servicing more personal.
Volkswagen Group will tap Agentforce to deploy proactive, autonomous agents, streamlining routine and operational tasks. Soon, with near real-time data from Data 360, Agentforce will enable Volkswagen to personalize interactions across the entire customer journey and swiftly manage common tasks, providing 24/7 support for customers, handling FAQ, simplifying website searches, guiding car configurations, and assisting with test drive bookings.
Williams Sonoma helps customers create unforgettable moments.
This stop shows how Williams Sonoma is using Agentforce to help its employees be more efficient by handling redundant tasks and helping customers navigate through complex purchasing decisions.
Go deeper:
- Visit Agentforce City at Dreamforce 2025
- Find news and insights from Dreamforce on the Salesforce Newsroom’s live blog
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Just For You
Build and customize autonomous AI agents to support your employees and customers 24/7.
