Last Updated: 02/26/2025
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Alexandra Legend Siegel – Chief Equality & Engagement Officer, Salesforce
Alexandra (Ally) Legend Siegel is Senior Vice President and Chief Equality and Engagement Officer at Salesforce where she leads the company’s global equality and talent engagement strategy.
Ally is a seasoned HR, equality, and marketing leader with deep experience driving talent, culture, technology, and industry transformations. As a founding member of Salesforce’s Office of Equality, she returned to lead the equality, employee engagement and brand, recruitment marketing, employee volunteering, and HR executive comms teams. In her role, she is focused on unlocking engagement, opportunity, and innovation in the future of AI and Agent technology.
Previously, Ally served as Vice President and Global Head of Diversity & Inclusion - Talent, at Expedia Group. In this role, she led business transformation to build equal opportunities and drive innovation within the company and travel industry.
In 2018, she was named among Business Insider’s 30 and Under Rising Stars in Tech for her impact and nominated for AdColor's Change Agent Award. She has also been recognized as one of the Top Women in Travel and Hospitality in 2023 for her executive leadership role driving company and industry transformation at Expedia Group.
Ally currently serves as a board member for Big Brother Big Sister Bay Area, helping youth achieve their full potential through mentorship, and as the Executive in Residence for Mills College at Northeastern, providing coaching for students and university leaders on technology careers and fostering inclusion on campus.
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