Salesforce Named a Leader in Real-Time Interaction Management by Independent Research Firm

SAN FRANCISCO, March 6, 2019—Salesforce [NYSE: CRM], the global leader in CRM, today announced that Salesforce was named a leader by Forrester Research in its report, The Forrester Wave™: Real-Time Interaction Management, Q1 2019.

Salesforce’s real-time interaction management capabilities are powered by the Salesforce Marketing Cloud, which enables companies to know their customers, personalize communications and engage with them across all channels in real-time. Marketing Cloud analyzes the real-time behaviors of customers, visualizes the customer lifecycle and allows marketers to take action in the moment with the next best communication, such as a relevant promotional offer via email or a targeted digital ad.

“Customers are engaging with brands across more channels than ever before. That’s why marketers are challenged with delivering the right messages to the right customers at the right time,” said Bob Stutz, CEO of Salesforce Marketing Cloud. “Salesforce Marketing Cloud is the solution that companies need in order to put the customer at the center of every interaction, enabling them to engage in real-time with content that matters most to them.”

Salesforce Marketing Cloud is the leading digital marketing platform. With Salesforce Marketing Cloud, marketers can know more about their customers with powerful data management and analytics, personalize every customer engagement with Einstein and create real-time marketing campaigns across email, mobile, social, digital advertising and more.

Additional Information

• The Forrester Wave™: Real-Time Interaction Management, Q1 2019 is available here
• To learn more about Salesforce Marketing Cloud, please visit: https://www.salesforce.com/products/marketing-cloud/overview/

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