Breakout Sessions

Opening Keynote

12:30 - 13:30

Join the Opening Keynote for the latest and greatest innovations straight from Dreamforce. Featuring Trailblazing Senior Manager Business Processes ECG Benelux at Markplaats Dennis Wachtel, Eva Heffernan, RVP and Country Leader Salesforce NL, and Patrick Willer, Principal Solution Engineer. The keynote will showcase how we are making our technology more Complete, Integrated and Intelligent than ever. You don't want to miss this.

Sessions Round 1

13:45 - 14:15

At the center of every experience is a customer. Come learn how Salesforce Customer 360 will deliver connected Salesforce apps and help build a 360-degree of the customer with pre-built packages for Service, Marketing, and Commerce.
See how you can transform your digital customer service with the power of bots and how to support your agents with AI and seamless guided experiences to deliver the best in class customer experience.
Becoming a customer company to stay ahead of the market requires accelerating digitisation and organisational agility. Learn about the top trends of digital operating models and how you can make it happen for your business.
Innovation is crucial to stay ahead of the competition, yet there are many factors that influence your capacity to innovate. Join this session and find out how Design Thinking bridges the gap between people, business, and technology in the quest of innovation.

Sessions Round 2

14:30 - 15:00

Integration is a strategic part of every digital transformation. See how MuleSoft connects every app, data and device, so customers enjoy connected experiences across every channel and touchpoint.
Discover how Salesforce's collaboration platform fuels a culture of action, unlocks growth, and drives teams to higher productivity.
Lightning Experience helps your sales and service users work faster and smarter with innovative new features. Learn first-hand how you can enjoy increased win rates, lead volumes, and decreased average close times for deals.
To stay ahead of the competition, VodafoneZiggo had to increase the effect of its lead generation efforts. Find out how Einstein Discovery set up a predictive propensity-to-buy model, providing unique in-depth insights and showing its potential in day-to-day lead management.

Sessions Round 3

15:30 - 16:00

Learn how marketers can harness the power of AI to understand millions of consumers' behaviour and delight them with fully personalised, predictive, and valuable engagement at scale.
Understand how your organisation can make the transition to recurring / usage based pricing models and billing with the latest innovations in Salesforce CPQ and Billing.
A full view of the consumer in Marketing, Service, and Ecommerce, leads to enhanced shopper experiences. Learn how Gall & Gall uses Marketing Cloud to implement a personalisation and segmentation strategy.
All big analysts say that your customer demands a seamless experience. If you don’t deliver on that promise, it’s game over. If it’s so important, why do we keep struggling to deliver that experience? Join this session to learn from real life mistakes and successes covering topics like people, technology and process and walk away with some hands-on tips.

Sessions Round 4

16:15 - 16:45

Smarter employees make happier customers. Learn how AI-powered CRM makes your employees smarter by discovering data-driven insights, predicting outcomes, and giving proactive recommendations.
Commerce is everywhere nowadays. Learn how social channels are the new conversion engine and how AI helps you get the right products in front of the customer at the right time.
Learn how the Philips innovation model started and how Philips and Salesforce collaborated. This presentation shows you innovation pilots that were executed, amongst which Next Best Action, Einstein, and LiveChat.
Understand how Belgian Trailblazer Solvay innovates around B2B Commerce by replacing its legacy non user-friendly webshop to drive superior customer experiences and growth on the Salesforce platform.

Closing Keynote

17:00 - 17:30

The secrets of success in team sport are not that different from high performing organisations. Seamless collaboration and communication are key to reach that high performing state. Football referee Björn Kuipers - Netherlands' best referee, one of the two Dutch referees in the European Elite Group, and on top of that a successful supermarket entrepreneur - will share his learnings from top sport to empower you to reach a high performance state within your own organisation and life. Get ready to be inspired by his honest, humorous, and clever approach to growth in life and business.

Trailhead, the fun way to learn Salesforce

Gain in-demand Salesforce skills at your own pace by conquering hands-on challenges. Motivate yourself to go further by racking up points and badges. How far will you go?