Much has changed in the last five years. Artificial intelligence is here to stay; new foods like kale, quinoa, and avocado toast seem to have come over on a secret boat; and the C-suite added a new position called the chief revenue officer (CRO).
While the origins of kale and quinoa still remain a mystery to many, the CRO was born in Silicon Valley to capitalize on new revenue opportunities created by digital products and services — particularly the software-as-a-service (SaaS) industry, which Bain & Company predicts will increase in global revenue from $180 billion to $390 billion by 2020.
As a long-time member of the B2B sales recruiting industry, I think there has never been a period of such rapid change and unprecedented growth. Hiring the right CRO is among the most critical hires your organization can make.
Here are the top five traits of game-changing CROs:
“Great CROs must be able to break down silos so that sales, marketing, and CRM are aligned and working together to create the best possible (customer) experience. ”