At Salesforce, we love seeing startups grow into successful businesses and we are committed to helping them every step of the way. Our dedication to fostering innovation is evident through several important initiatives, including Trailhead, the AppExchange Partner Program and Salesforce Ventures.

Trailhead enables anyone to learn how to develop apps on the Salesforce platform, while the AppExchange Partner Program is designed to help them build, grow and take that app to market. As they grow, they may attract the attention of investors, including Salesforce Ventures, Salesforce’s strategic venture arm, who can help accelerate growth even further. Salesforce Ventures has invested in more than 250 enterprise cloud companies in 14 different countries since 2009 including Anaplan, DocuSign, Dropbox, NewVoiceMedia, Onfido and Qubit.

Our passion for innovation and startup success also fuels Salesforce's startup competition, Dreampitch. Dreampitch started at Dreamforce 2016 and is quickly becoming a favourite new tradition in the Salesforce Ohana.

And this spring, we’re excited to bring Dreampitch to World Tour London, where three startups will have the opportunity to pitch their innovation onstage in front of a panel of all-star judges and compete for a £100,000 GBP investment from Salesforce Ventures.

And now it’s your turn! As an early-stage startup, every opportunity to showcase your company to potential customers, partners and investors is invaluable. Full details are below, but applications are now open!


How Does It Work?

On 17th May 2018, Salesforce will be inviting three finalists to the stage for Dreampitch: London, where they will share their vision with thousands of Trailblazers.

Besides receiving valuable feedback from the expert judges, the three startups will receive:

  • An opportunity to compete for a £100,000 GBP investment from Salesforce Ventures
  • Round trip travel to London and hotel accommodations for up to two presenters
  • Bragging rights for pitching live on the main stage at World Tour London, which will also be live streamed to thousands of viewers at home


Who Can Participate?

To qualify for Dreampitch: London, your startup must fit the following criteria:

  • Their technology stack has been built on or integrates with the Salesforce Platform (Lightning, or Heroku)
  • The company must be domiciled in and organised under the laws of the UK or Ireland
  • Aggregate cash funding of entity is less than £5,000,000 since formation
  • Current gross revenue is more than £100,000 on an annual run rate basis (based on company’s gross revenue from its most recent quarter, multiplied by four (4))
  • Company is a public or private limited company
  • Company meets the eligibility criteria as described in the Official Rules
  • You comply with the Official Rules.

Dreampitch: London applications are open now and will close on April 22, 2018 at 11:59 p.m. BST. As part of their entry, startups must also include a URL link to a public, 1-2 minute YouTube video describing the company, its competitive advantage and how it has used either the Lightning, or Heroku platform.

This is a fantastic way for UK & Ireland entrepreneurs to take their startup to the next level and connect with the amazing Salesforce Ecosystem. Of course, terms and conditions apply, so read the full Official Rules. Apply now!

No purchase necessary. Contest runs 23/03/18 at 12:00 p.m. GMT through 22/04/18 at 11:59 p.m. BST. Participation limited to those entrants that meet the eligibility criteria as set forth in the Official Rules. Salesforce reserves the right to terminate the Contest without awarding a prize if it does not receive a sufficient number of qualified and eligible entries. Restrictions apply. Void outside of UK and Ireland and where prohibited by law.