Salesforce EMEA

At Salesforce, we see artificial intelligence rapidly reshaping how organisations interpret data, forecast trends, and – most importantly – make decisions that drive growth. With the right approach, AI isn’t just an efficiency play. It’s a strategic advantage.

Guests who make memories at your hotel are far more likely to come again – and book direct. Learn how Göçtur uses its loyalty programme to delight guests and extend its peak holiday season.

People are now coming face to face with AI online at every other click.

Agentic AI is set to accelerate business automation by moving beyond prompts to proactive action. With 78% of businesses planning AI agent adoption — and some like Unilever already finding success with it…

Eliot Whittington, Chief Systems Change Officer at Cambridge Institute for Sustainability Leadership, shares his insights on sustainability and business. 

The majority of IT leaders say GenAI cannot integrate with their current tech stack. We spoke to AI investor and entrepreneur, Berkan Sesen, for advice.

In this article, Philip Vyt, Founder of Shyft, explains how omnichannel strategies can truly connect businesses with their customers.

Hear from Alex Venus, Head of Digital and Web Marketing at Personio, and Graham Wylie, CMO at Activpayroll, on how to gain the CFO’s buy-in for marketing.

In this article, Jon Clarke, former CEO of intent data platform Cyance, lifts the lid on some of the data nightmares he’s seen enterprises fall into.

Poor data quality is the leading cause of AI project failure. So, how do you ensure your data is top quality?