With Agentforce F1® and McLaren Racing turbocharge fan engagement and drive new sales growth. It means 24/7 support, unified data, and personalised experiences from first looks to finishline and beyond.
F1® delivers personalised and customised responses using fan profiles and improving response times by 80% with Agentforce for Service.
McLaren Racing partner portal can analyse and validate asset requests, check requests against contracts, recommend alternatives and more, all in one place with Agentforce.
McLaren Racing saves time and builds deeper relationships with Agentforce-powered lead management and qualification that scales email personalisation, scheduling and even call coaching for sales reps.
We are on a journey to integrate Agentforce with our Service Cloud. This means fans will get support that’s faster and more personalised than ever before.
Matthew KempSenior CRM & Customer Service Ops Manager, F1®
First, McLaren unified its systems to ignite a new fan experience. Now, it's using Agentforce to upgrade partner relationships and simplify sales.
Agentforce fuels meaningful connections, giving fans, customers, partners, and employees data driven, proactive support. With specialised AI agents across sales, service, marketing, commerce, and IT, companies like F1® and McLaren Racing create the seamless experiences fans love.
Get inspired with practical, custom use cases across industries, so you can tailor your agents to your business and customer needs.
Learn how F1 creates personalised, world class personalised fan experiences with AI and Data 360.
McLaren F1® Team CEO Zak Brown speaks at Dreamforce about using Salesforce to supercharge new and existing fan engagement.
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