Crunch gets a bigger bite of the action with sharper processes and richer insights
Cleaning muddy boots. Packing removal boxes. Filing company accounts. Some tasks just aren’t meant to be fun. But that doesn’t mean they can’t be easy. Crunch burst onto the accountancy scene in 2009 with an innovative accountancy software and services package and has been blazing a trail in online accounting ever since.
“By combining great technology with great people, we free up our customers to focus on running their business. And, thanks to Salesforce, we can focus on growing our business at the same time,” said Helena Mann, Crunch’s Transformation and Programme Lead.
Crunch has already converted nearly 11,000 clients to its trailblazing approach to accounting, and the potential for growth is huge. Its online community, which offers free advice articles, templates, tax calculators, and business guides, attracts 300,000 visitors every month. “We want to increase client subscriptions by 20% every year,” revealed Mann.
Balancing service quality with rapid growth.
Crunch enables its people to work faster and smarter.
Responding to more client requests with the same resources.
Deeper insights fuel smarter forecasting.
Personalised content enriches prospect nurturing.
A lot of Crunch’s new opportunities come from its website. When a visitor fills in an online form, it feeds into Pardot, which funnels prospects into the most relevant nurture campaign based on their browsing history.
Crunch takes a similar personalised approach with its community subscribers, which has resulted in conversion rates of around 10%. “With Pardot, we can convert anonymous online visitors into named prospects,” said Mann. “Targeted content and campaigns help to push people further up the pipeline.” Crunch uses Pardot to send around 110,000 emails per month.