Marketing automation software is redefining the way we sell. Not only does it boost your ability to spot potential customers, it also streamlines the way you work with leads and how you nurture them to the point of sale. Marketing automation allows you to carry out automated marketing communications based on targeting factors ranging from explicit product interest to a potential client’s job title – and to produce marketing material that responds intelligently to that information, whether it’s an email campaign or tailored web content.
Pardot marketing automation software from Salesforce helps you to generate high-quality leads that keep your sales pipeline flowing. And Pardot doesn’t just help with lead generation – it shows you what’s working and what you need to improve. Pardot even connects with Sales Cloud to automatically score leads based on your own criteria and manage your pipeline more intelligently.
Once your marketing campaign is under way, Pardot also delivers detailed reporting and analysis, making it easy to calculate ROI, measure your marketing campaign’s success and evaluate your sales pipeline. These powerful tools allow you to target prospects in a more efficient way than ever before, delivering the valuable marketing-qualified leads that your sales team needs.
Ready for more? See how marketing automation and Pardot can help you deliver more, better quality, leads to your sales team:
A B2B marketing team stands or falls by the quality of its lead generation. Salesforce Pardot is a B2B digital marketing tool that makes your campaigns more efficient, improving conversion rates and delivering better-qualified leads to your sales team.
When it comes to lead generation, volume isn’t everything: indeed, the time your marketers spend on poor leads can actively harm your business by taking focus away from the best prospects. Pardot intelligently develops prospects with personalised, targeted content and makes tracking ROI more efficient. And when your lead generation improves, so does your sales performance.
With Pardot your sales team gets qualified leads at the right point in the buying cycle, while opportunities that aren’t yet ready to convert are automatically fed back into the marketing funnel and into a lead nurturing programme. And when they’re ready for action, Pardot assigns the right leads to the right reps at the right time, making the whole sales funnel more efficient and dramatically improving ROI.
Give your marketers more time to focus on the big picture by automating your digital marketing and B2B lead generation with Pardot. See it in action: