Skip to content

Vodafone Business opens up new digital opportunities for more businesses with Salesforce.

Every day Vodafone helps to connect millions of colleagues, communities, and things around the world as part of its vision to create a more inclusive and sustainable digital society. Vodafone Business plays a key role in bringing this connectivity to organisations - big and small - ensuring they are equipped with the latest technologies to meet theirstrategic goals.

“We believe that the opportunities and promise of a better digital future should be accessible to all without compromising the sustainability of our planet,” said Kerry Small, Global Commercial and Operations Director for Vodafone Business. “With Salesforce, we can better serve our customers as we shape the world’s digital future.”

Salesforce Home GB
Salesforce Home GBSalesforce Home GB
  • Products

    • All Products
    • Agentforce

      Humans with Agents drive customer success together.

      Explore Agentforce
      • How Agentforce works
      • Why Agentforce?
      • Agentforce Builder
      • Agentforce Voice
      • Agentforce Dev Tools
      • AgentExchange
      • Customer Stories
      • Use Cases
      • Agentforce Pricing
      • ROI Calculator
    • Sales

      Boost pipeline, win rate, and revenue with Sales Cloud.

      See all sales solutions
      • Sales Force Automation
      • Sales AI
      • Sales Agents
      • Sales Performance Management
      • Partner Cloud
      • Revenue Lifecycle Management
      • CPQ
      • Sales Pricing
    • Service

      Cut service costs with humans & AI agents on one platform.

      See all service solutions
      • Customer Service Management
      • Field Service
      • IT Service
      • Self-Service
      • Digital Engagement
      • Service Analytics
      • Customer Service AI
      • Contact Center
      • Voice & Phone Support
      • HR Service
      • Service Pricing
    • Marketing

      Personalize every moment of engagement across the customer lifecycle with AI agents, actionable data, and workflows.

      See all marketing solutions
      • Marketing AI
      • Email Marketing, Mobile, & Advertising
      • B2B Marketing Automation
      • Personalisation
      • Marketing Analytics
      • Customer Data Platform
      • Loyalty Management
      • Small Business Marketing
      • Marketing Pricing
    • Commerce

      Increase revenue and deliver consistent customer experiences across online, in-store, and mobile channels with Commerce Cloud.

      See all commerce solutions
      • B2C Commerce
      • B2B Commerce
      • Order Management
      • Commerce AI
      • Payments
      • Commerce Innovations
      • Commerce Pricing
    • Analytics

      Empower every user, in every industry to transform trusted data into actionable insights, wherever they work.

      Explore analytics solutions
      • Tableau Next
      • Tableau Semantics
      • Tableau
      • CRM Analytics
      • Data Culture
      • Analytics Pricing
    • Slack

      Bring your people, agents data, apps and Salesforce solutions to where work happens in Slack.

      Learn about Slack and Salesforce
      • AI-Powered Productivity
      • Slackbot
      • Slack Platform
      • Agentforce in Slack
      • Salesforce channels
      • Pricing
    • CRM
    • Small Business

      Find more customers, win their business, and keep them happy with tools that help you work smarter, not harder.

      Explore small business solutions
      • Free Suite
      • Starter Suite
      • Pro Suite
      • Marketing
      • Sales
      • Service
      • Commerce
      • Productivity with Slack
      • Small Business Pricing
    • Data

      Bring together, understand, and act on all your data, from any source.

      Explore Data 360
      • How Data 360 Works
      • How Connectivity Works
      • Data Security & Privacy
      • Connectors Directory
      • Analytics
    • Headless 360 platform

      Build and customize your Agentforce and Customer 360 with the Headless 360 platform.

      See all platform capabilities
      • Artificial Intelligence
      • Agentforce & AI App Development
      • Data Security & Privacy
      • Informatica
      • Analytics
      • MuleSoft
      • Flow Automation
      • Heroku
    • Net Zero

      Sustainability, simplified with Agentforce.

      See all Net Zero solutions
      • Agentforce for Net Zero Cloud
      • Net Zero Cloud
      • Net Zero Marketplace
      • Net Zero Pricing
    • Customer Success

      Reach your goals with our customer success experts.

      See all services
      • Success Plans
      • Professional Services
      • Plans & Services Pricing
    • Partner Apps & Experts

      Get the most out of Salesforce with partners, agents, apps, and consultants.

      About our partners
      • AgentExchange
      • Partner Apps
      • Consultants
      • Become a Partner
    • Pricing
    • Product Support
    Discover the #1 AI CRM
    Humans with Agents drive customer success together.
    Explore the Salesforce portfolio
    Discover the #1 AI CRM
    Humans with Agents drive customer success together.
    Explore the Salesforce portfolio
  • Industries

    • Automotive

      Automotive

      Drive a lifetime of loyalty.

      Explore automotive solutions
      • OEM
      • Dealer/Retailers
      • Captive
      • Software-Defined Vehicle (SDV)
      • Automotive Pricing
    • Communications

      Communications

      Deliver the connected future, faster.

      Explore communications solutions
      • Unify the Telecom Customer Journey
      • Accelerate Communication Sales
      • Simplify Wholesale Transactions
      • Light Up Fiber Experiences
      • Fulfill the Perfect Order
      • Optimise Telecom Customer Service
      • Communications Cloud
      • Communications Cloud Pricing
    • Construction & Real Estate

      Engineering, Construction & Real Estate

      Achieve operational excellence.

      Explore engineering, construction & real estate
      • Real Estate
      • Engineering & Construction
      • Residential & Commercial Services
    • Consumer Goods

      Consumer Goods

      Deliver profitable growth.

      Explore consumer goods solutions
      • Fast-Moving Consumer Goods
      • Home Durables
      • Distributors
      • Apparel, Footwear and Accessories
      • Beauty
      • Consumer Goods Cloud
      • Consumer Goods Cloud pricing
    • Education

      Education

      Deliver connected education journeys for life on the #1 AI CRM.​

      Explore education solutions
      • Recruitment & Admissions
      • Student Success
      • Advancement & Alumni Relations
      • Communications, Marketing and Engagement
      • Lifelong Learning
      • K-12
      • Education Cloud
      • Education Cloud Pricing
    • Energy & Utilities

      Energy & Utilities

      Lead the energy transition.

      Explore energy & utilities solutions
      • Power & Utilities
      • Oil & Gas
      • Energy & Utilities Cloud
      • Energy & Utilities Cloud Product Pricing
    • Financial Services

      Financial Services

      Empower your customers’ financial success with trusted AI.

      Explore financial services
      • Scale Service
      • Streamline Onboarding
      • Personalise Engagement
      • Financial Services Cloud
      • Financial Services Pricing
    • Healthcare & Life Sciences

      Healthcare & Life Sciences

      Grow healthy relationships on the #1 AI CRM.

      Explore health and life sciences solutions
      • Provider
      • Payer
      • Public Sector Health
      • Pharma
      • MedTech
      • Health Cloud
      • Life Sciences Cloud
      • Pricing
    • Manufacturing

      Manufacturing

      Connect the value chain.

      Explore manufacturing solutions
      • Modernise Commercial Operations
      • Transform the Service Experience
      • Simplify Channel Engagement
      • Manufacturing Cloud
      • Manufacturing Cloud Pricing
    • Media

      Media

      Cultivate loyal audiences faster.

      Explore media solutions
      • Accelerate Advertising Sales
      • Automate Media and Entertainment Processes
      • Grow Subscriber Relationships
      • Maximise Audience Engagement
      • Streamline Production and Operations
      • Media Cloud
      • Media Cloud Pricing
    • Nonprofit

      Nonprofit

      Build relationships that drive change.

      Explore nonprofit solutions
      • Fundraising
      • Marketing and Engagement
      • Program and Outcome Management
      • IT Operations for Nonprofit
      • Grantmaking
      • Nonprofit Cloud
      • Nonprofit Cloud Pricing
    • Professional Services

      Professional Services

      Increase client trust.

      Explore professional services solutions
      • Accounting, Tax & Audit
      • Consulting
      • Staffing & Recruiting
      • Legal
    • Public Sector

      Modernize government service.

      Explore public sector solutions
      • Federal/National
      • State and Local
      • Defense and National Security
      • Public Sector Solutions
      • Public Sector Apps Pricing
    • Retail

      Retail

      Smarter retail starts with Salesforce.

      Explore retail solutions
      • Fashion
      • Restaurants
      • Grocery, Drug and Convenience Stores
      • Mass Merchants and Department Stores
      • Retail Cloud POS
    • Technology

      Technology

      Drive cost-efficient growth with intelligent automated processes.

      Explore technology solutions
      • Unlock Partner Growth
      • Drive Recurring Revenue
    • Travel, Transportation & Hospitality

      Travel, Transportation & Hospitality

      Deliver connected experiences.

      Explore travel, transportation and hospitality solutions
      • Travel
      • Transportation & Logistics
      • Hospitality
    • See all industries
    Explore Salesforce for industries.
    Get industry-specific innovations that modernise your business, save time and lower costs.
    See all industries
    Explore Salesforce for industries.
    Get industry-specific innovations that modernise your business, save time and lower costs.
    See all industries
  • Customers

    • Customer Stories

      Explore success stories from customers of all sizes, in every industry.

      See all stories
      • Tableau Stories
      • MuleSoft Stories
      • Slack Stories
    • Trailblazer Stories

      Meet the innovators bettering their careers and communities with Salesforce.

      Watch the series
      • Trailblazer Success Stories
      • Be a Trailblazer
    Explore success stories.
    See how our customers transform their businesses with CRM + AI + Data + Trust.
    See all stories
    Explore success stories.
    See how our customers transform their businesses with CRM + AI + Data + Trust.
    See all stories
  • Events

    • Dreamforce

      Join us September 15-17 in San Francisco and on Salesforce+ to experience the Agentic Enterprise — powered by you, amplified by agents.

      Register now
      • Why Dreamforce

        Hear from AI visionaries, learn through hands-on training, and explore real customer use cases — all in one place.

      • Sessions

        Explore 1,600+ sessions covering every industry, role, and product, designed to help you solve any business challenge.

      • FAQ

        Find answers to all your event questions about registration, travel, and onsite tips.

    • TDX

      Relive the best of TDX 2025 with on-demand technical sessions, product deep dives and community-led discussions.

      Learn more
      • Save the Date for TDX 2026

        Join the must-attend conference for Salesforce developers, admins and architects — save your spot now.

      • TDX 2025 Main Keynote

        Watch the keynote showcasing the latest innovations in AI agents, data, integration, automation and more.

      • Best of TDX 2025

        Catch the most impactful sessions, announcements and community highlights from TDX 2025.

    • Connections

      Revisit the most impactful moments from Connections 2025 and learn how marketers can lead the way with next-gen innovations.

      Learn more
      • Save the Date for Connections 2026

        Be part of the marketing and commerce event of the year. Mark your calendar and join us for more insights, innovation and inspiration.

      • Connections 2025 Main Keynote

        Watch the keynote that sets the stage for an agentic future where customer engagement will never be the same.

      • Best of Connections 2025

        Explore the standout sessions, product demos and takeaways.

    • Tableau Conference

      Revisit the excitement of Tableau Conference 2025 with on-demand keynotes, trainings and data stories from around the world.

      Learn more
      • Save the Date for Tableau Conference 2026

        Mark your calendar for the data event of the year — connect with the Tableau community and sharpen your analytics skills.

      • Tableau Conference 2025 Main Keynote

        Watch the keynote that unveiled the future of data and analytics, featuring product innovations and inspiring customer stories.

      • Best of Tableau Conference 2025

        See the top sessions, data visualizations and takeaways from this year’s gathering of data enthusiasts.

    • Education Summit

      Relive the future of education from Education Summit 2025, where humans with agents will drive learner and institution success.

      Learn more
      • Save the Date for Education Summit 2026

        Join education leaders, innovators and Trailblazers. Save your spot for the next Education Summit.

      • Education Summit 2025 Highlights

        Dive into groundbreaking education sessions on how to become agent-first in education.

      • Become Agent-First in Education

        Join education Agentblazers from leading universities to learn how to become agent-first in education.

    • Agentforce World Tours

      Join us in cities around the world to experience the latest Salesforce innovations in apps, data, and agents. Connect with leaders and experts from your industry at an Agentforce World Tour near you.

      Learn more
      • Save the Date for the Next Agentforce World Tour

        Sign up today to be the first to know when Agentforce World Tour is coming to a city near you.

    • Salesforce+

      Fuel your professional growth and transform your company with our free live streaming and on-demand events.

      Visit Salesforce+
      • Watch Dreamforce Live

        Stream the world’s largest, most trusted technology event October 14-16.

      • Agentforce and AI

        Join us to learn how AI agents are driving customer success.

      • Data, Analytics and Integration

        Explore data and AI demos, trainings and release announcements.

      • My List

        Save inspiring content to watch later.

    • More Salesforce Events

      Dive into highlights from past events and explore on-demand content for every role and industry.

      See all events
      • Webinars

        Join live webinars or listen to on-demand webinars at any time.

      • Community Led

        Learn from peers, build your Salesforce network and give back to the community.

      • Customer Success Events

        Build product knowledge and get implementation and adoption guidance from Salesforce experts.

      • Developer Events

        Learn and get hands-on the with the latest product innovations.

      • Local User Groups

        Join groups to meet, collaborate and learn new skills with Trailblazers.

    Salesforce Events
    Join us in person or on Salesforce+ to experience expert-led learning and groundbreaking innovation.
    See all events
    Salesforce Events
    Join us in person or on Salesforce+ to experience expert-led learning and groundbreaking innovation.
    See all events
  • Learning

    • Learning on Trailhead

      Skill up for the future from anywhere with Trailhead, our free, online learning platform.

      Explore Trailhead
      • Trailblazer Workforce Partner Programs

        Find expert-led training programs to build Salesforce skills and launch your career.

      • Trails

        Explore guided learning paths to quickly learn in-demand skills.

      • Expert-led Learning

        Accelerate learning with access to Salesforce experts.

      • Salesforce Certification

        Earn resume-worthy Salesforce credentials.

      • Career Paths

        Find your career in the Salesforce ecosystem.

      • Salesforce Academic Programs

        Discover free curriculum and resources for students and educators.

    • Try Salesforce for Free

      Explore free and trial offers for Salesforce data, analytics and CRM products — for any size business, in any industry.

      Get started
      • Free Suite

        The free CRM suite with sales, service, marketing and Slack for a maximum of 2 users.

      • Starter Suite

        The marketing, sales, service and commerce tools you need to succeed — all in a single CRM suite.

      • Developer Edition

        Build enterprise-quality apps fast and get hands-on with Agentforce and Data Cloud.

    • New to Salesforce

      Salesforce is the #1 AI CRM, with AI agents, data and CRM apps on a single, unified platform.

      Learn more about Salesforce
      • What is CRM?

        Learn all about what CRM is, what it does and how it can improve customer relationships.

      • What is Customer 360?

        Salesforce’s category-leading apps for sales, service, marketing, commerce, IT and more.

      • What are AI agents?

        Learn more about AI agents and how they can help your business.

      • What is Agentforce?

        It’s always-on digital labour augmenting every employee, department and business process to improve customer experiences.

    • Blogs

      Discover tips and insights from experts to supercharge your digital journey.

      Explore all blogs
      • The 360 Blog

        Get the latest on AI, data, digital labour and more.

      • AI Research Blog

        Keep up with Salesforce’s AI research team and stay on the cutting edge of technology.

      • Developer Blog

        Get the latest tooling innovation news, insights and inspiration.

      • Salesblazer

        Grow your career with the latest in sales content, training and events — all part of the world’s leading sales community.

    • Resources

      Find free articles, guides, best practices, research and more.

      Explore all resources
      • Analyst Reports

        Read the latest studies and reports from the world’s best-known business analysts.

      • Partners

        Explore industry-leading Salesforce partner apps and experts.

      • Developer Documentation

        Get developer guides, tutorials, sample code and API references.

      • Newsletter

        Sign up to receive the latest Salesforce tips and insights, tailored just for you.

    Become a Trailblazer.
    Unlock free hands-on learning, our global community, original series and support.
    Join for free
    Become a Trailblazer.
    Unlock free hands-on learning, our global community, original series and support.
    Join for free
  • Support

    • Help & Documentation

      Need help? Ask Agentforce. Find documentation, access learning resources, log cases and more – all the support you need, wherever you need it.

      Ask Agentforce on Salesforce Help
      • Known Issues

        Find up-to-date information and status about our technology bugs and workarounds.

      • Developer Documentation

        Find tutorials, sample code, developer guides and API references.

      • Architecture Center

        Explore diagrams, decision guides and resources to build trusted, easy and adaptable solutions.

    • Communities

      Meet people, learn skills, find apps and experts and share feedback by joining Salesforce communities.

      Explore communities
      • Trailblazer Community

        Connect with peers to learn skills and grow.

      • Slack Community

        Connect with Slack end users, admins and developers.

      • MuleSoft Community

        Connect with MuleSoft developers, architects and business users.

      • Tableau Community

        Connect with Tableau analysts, admins, developers and business users.

      • Partner Community

        Collaborate, learn and manage your partner business.

      • IdeaExchange

        Help us build the Salesforce roadmap by sharing your feedback.

    • Services & Plans

      Reach your goals with our customer success experts.

      See all services
      • Success Plans

        Get the right level of support and guidance to grow your business.

      • Professional Services

        Implement, innovate and transform your enterprise with help from Salesforce experts.

    • Account Management

      Manage your Salesforce subscriptions and contracts.

      Explore Your Account features.
      • Your Account App

        Make payments, buy products and manage renewals (Salesforce login required).

      • Billing Portal

        Access invoices and make payments (Trailblazer ID login required).

      • Digital Wallet

        Track and manage consumption with near-real time usage data.

    Questions? We can help.
    Get answers fast with Agentforce. Explore product documentation, access learning resources, log cases and more.
    Get started
    Questions? We can help.
    Get answers fast with Agentforce. Explore product documentation, access learning resources, log cases and more.
    Get started
  • Company

    • About Salesforce

      Learn about our history, products and values.

      See our story
      • What Is Salesforce?
      • Be a Trailblazer
      • Leadership
      • Global Offices
      • Salesforce Swag Store
      • Salesforce Ventures
      • Investor Relations
      • Legal
      • Trust
      • Customer success
      • Innovation
      • Equality
      • Sustainability
    • Stakeholder Capitalism

      We know business is the greatest platform for change. See how we build a better future.

      Learn about stakeholder capitalism
      • Ethical & Humane Use
      • Racial Equality & Justice
      • Philantropy
      • Public Policy
      • Commitment to Education
    • Careers

      Start a new journey with us – a career here at Salesforce.

      See all careers
      • University Recruiting
    • Newsroom

      Stay informed with the latest news and announcements, fresh off the press.

      Visit the newsroom
      • Analyst Reports
      • Quarter in Review
    • More Salesforce Brands

      Explore the Salesforce brands delivering success now.

      See our brands
      • Slack
      • Tableau
      • MuleSoft
      • Informatica
      • Heroku
    Hear our story.
    We believe in building relationships – not just between companies and customers, but among our global communities.
    Learn about us
    Hear our story.
    We believe in building relationships – not just between companies and customers, but among our global communities.
    Learn about us
  • Contact Us
Get started
Get started
vodafone-business
  • Share the story

“With Salesforce, we can digitalise our business and earn customer loyalty by providing brilliant experiences.”

Kerry Small, Global Commercial and Operations Director, Vodafone Business
  • Share the story

Products Used

Sales Cloud
Salesforce Platform
Sales Cloud Suites

We believe that the opportunities and promise of a better digital future should be accessible to all without compromising the sustainability of our planet.

Kerry Small
Global Commercial and Operations Director, Vodafone Business

Vodafone Business lays the foundations for greater growth and innovation.

To achieve its digital society and inclusivity goals, Vodafone needs to stay at the top of its game. “Our customers are constantly reacting to change - and we need to do the same. But this can be a challenge when teams use hundreds of different systems around the world,” said Small.

With approximately 300 million mobile customers, 27 million fixed broadband customers, 98,000 employees and a million kilometres of fibre, Vodafone operates on a massive scale. Vodafone Business, its B2B arm, is driving new services being introduced around 5G and IoT. “From autonomous cars to factory sensors, we need to have the skills and services to support our B2B customers on their innovation journey. And that means we need to understand them better,” added Small.

7,500 people migrated to a new platform in a single weekend.

Vodafone Business has been using Salesforce since 2009 to bring greater visibility to its B2B customer relationships, which range from larger global enterprises and SMEs to public sector organisations. The business division represents around a third of Vodafone’s total revenue and services, such as mobile, fixed, IOT, cloud hosting, and security, which are delivered in conjunction with 50-plus partners.

As the company’s digitalisation plans gained momentum, it decided to reboot its use of Salesforce by migrating to Sales Cloud Lightning. “We want to make things as simple as possible for our people by embracing the latest technologies and making better use of automated processes,” explained Small.

Planning for the migration, however, was anything but simple. Vodafone Business has approximately 7,500 Sales Cloud users in 23 markets - and it wanted to migrate them all in a single weekend. With support from the Salesforce Customer Success Group, Small and her team spent 10 months preparing for the implementation, which also involved rewriting 1,000 user stories and revamping more than 120 reference guides.

Around 200 users participated in a pilot and another 50 in acceptance testing with feedback captured in Chatter. “It’s important to ensure people feel involved in a transformation and to give them a voice,” said Small. “We want to be constantly learning and testing new things.” And that’s exactly what happened; at one point the team were delivering 150 changes per month.

Delivering successful change on a massive scale.

The team’s preparation paid off. The upgrade to the Lightning Experience in May 2019 was a massive success - there were just 40 tickets in the four weeks after the go-live date. The new platform, called Ignite, is not just used by sales but also the commercial, bid, service, marketing, and finance teams supporting Vodafone Business. “By enabling different teams to view customer records and collaborate on accounts, we can provide businesses with a more seamless experience,” said Small. “Our B2B sales teams now have quicker access to the data they need to support our customers.”

As well as providing smarter reporting and faster navigation, the new platform empowers people to personalise their own user experience. Sales reps can add favourite deals to their dashboard, which gives them better access to the insights they need to win more business. Since upgrading to the Lightning Experience and providing richer CRM features, the platform’s NPS rating with end users has jumped by 17 points.


More accessible customer data helps to boost efficiency.

With hundreds of thousands of B2B customer records captured in Ignite, data security is a big consideration for Vodafone Business. With Salesforce Shield, it can protect sensitive data through encryption policies while still providing a seamless user experience.

Customer and sales information is now much quicker and easier to find and can also be accessed remotely via the Salesforce Mobile App, which has proved a massive hit with the team. Within just three weeks of deploying the app, the number of unique users jumped by 130%. Empowering sales reps with mobile access to data will help them progress and convert leads more rapidly, which will support future growth.

AI empowers sales team to have more intelligent customer conversations.

Vodafone Business is also ramping up how it leverages AI within its sales organisation. During May and June of 2020, it rolled out Einstein to around 800 users in its global enterprise division, which supports around 1,400 large multi-national customers. “With Einstein, we can make CRM even more intelligent,” said Small. “It will help us predict customer needs, identify white space within an account, and prioritise leads and opportunities.”

An initial pilot with the digital sales team revealed the huge impact that AI could have on enriching the experience for Vodafone Business customers. For example, the time needed to prepare for a customer meeting reduced by 40% while the time taken to close a deal decreased by 12%. With Einstein, Vodafone Business will be able to help its customers achieve their goals faster and free up its teams to provide value-added services.

Einstein also provides sales reps with a more granular view of their customers with all previous interactions visible in one place. “With Einstein, we can have more conversations with our customers and offer more relevant solutions that meet their needs,” said Small. “AI and Salesforce will be key to our ongoing digital transformation.”

The IT team uses Trailhead to learn more about Einstein, which it has embedded into the Salesforce Mobile App, as well as other solutions on the implementation radar, such as Salesforce Anywhere and Salesforce Inbox.

Vodafone Business helps its people work from home effectively during pandemic.

The COVID-19 pandemic accelerated Vodafone Business’ digital roadmap, with 60 new projects currently in the pipeline for the Ignite platform. “We had to go bigger and faster with our digitalisation plans,” revealed Small. “Providing our teams with access to intelligent CRM and digital tools for guided selling journeys was key to enabling the shift from field to digital sales.”

Vodafone Business already had a strong remote working culture, which meant it could respond faster to lockdown measures. By the end of March 2020, 99% of its people were working from home. “We focus on work outcomes not work places,” explained Small. “Digital processes and tools, such as Sales Cloud and Chatter, made it easier for our field sales team to make a rapid transition to working from home full-time.”

Vodafone Business also played a key role in supporting its customers during the various lockdowns by providing additional capacity and connectivity so people could work securely and effectively from home. “There was a big increase in demand for fixed data and mobile services, so we had to ramp up our infrastructure and in many cases support our customers to transition their entire workforces to their homes within a couple of days,” said Small. “We’re now focusing on how we can help people return to work safely and ensuring societies and individuals remain connected.”

Vodafone Business boosts sales and customer satisfaction.

To support its one platform vision for intelligent CRM, Vodafone Business plans to pull data into Salesforce from more than 60 different sources. “We want to provide a 360-degree of every B2B customer account, including email communications, revenues, support requests, and NPS ratings,” added Small. “With AI, we can interrogate and visualise data on a massive scale.”

Vodafone Business has been blazing a trail in IoT for some time; it already has more than 100 million IoT connections around the world, which include smart store shelves and tracking sensors for ambulances.

Smarter sales processes and richer customer insights will help Vodafone Business maximise the growth potential of IoT and other emerging technologies. “We want our customers to be happy,” said Small. “With Salesforce, we can enrich our relationships and empower businesses to develop new products and services that make people’s lives easier, healthier, and more fulfilling.”

Additional Customer Success Stories

Team GB increases fan engagement by 46% ahead of Olympic Games
Customer Story

Team GB increases fan engagement by 46% ahead of Olympic Games

Learn how to make lifelong connections with your audience with personalisation
Learn more
Read the Adecco Group story.
Customer Story

The Adecco Group connects 1:1 with each job seeker with Agentforce.

Learn how their agent-first approach will help them build meaningful connections at scale.
Learn more
Cognism
Customer Story

Cognism uses Salesforce to grow by 500% in three years

Find out how a sales contact data business uses Salesforce to help convert 25% of all inbound sales leads
Learn more
View all Success Stories