The fashion retail industry has never been more connected with consumers. In this report, Retail Week and Salesforce survey 1,750 UK consumers to find out how they are currently engaging with fashion brands.
Today, it is not just essential but expected to put the customer first, no matter what industry in which you operate. Whether for a retail multiple or an entertainment channel, the need to keep customers coming back has been central to marketing activities for many years.
Discover how the marketing landscape is changing and gain key insights into the following key chapters:
State of play:How is digital affecting the current fashion marketing landscape?
Personalisation everywhere:What channels are brands using to tailor their messaging?
Supercharged employees:How are retailers replicating the engagement levels achieved online in the store space?
Lightning-fast innovation:Which new technologies and social media innovations are fashion brands using to communicate with their consumers?