Customer expectations are changing, and changing fast. The web and mobile channels keep people connected, 24/7. And social media means people are sharing their experiences – good and bad – instantly, around the world. This means big changes for customer service and particularly the role CRM plays in that.
This isn’t going to go away. Not only are customers increasingly adept at managing their own experience and engagement, but they also consider good customer service to be immediate and available everywhere. Get it right, and you’ll bolster loyalty – while driving down customer service costs. Get it wrong, and your customers will let you know, en masse.
Download this short and helpful guide to see how modern CRM tools help you drive down your customer service costs, whilst improving the service your more-important-than-ever-customers receive. This is genuine win-win stuff.