Digital Marketing Course
Learn about digital marketing from start to finish with Salesforce's free online marketing courses.
About the free digital marketing course
Trailhead's free online digital marketing courses are here to help you thrive in the digital landscape. Whether you're new or a pro, our courses will give you the tools and knowledge you need to develop a strong marketing strategy, measure performance effectively, and use AI to boost your campaigns.
What you'll learn about digital marketing:
- Developing a Marketing Strategy: Learn how to create a comprehensive digital marketing plan, set clear goals, and align your strategies with business objectives.
- Measuring Performance: Discover key metrics and KPIs to track the success of your campaigns, and learn how to use analytics tools to gain actionable insights.
- Using AI in Marketing: Explore the latest AI technologies and how they can be integrated into your marketing efforts to personalise content, automate tasks, and improve customer engagement.
Join the Moment Marketer Community.
Looking to meet and learn from fellow Marketing professionals? Our #MomentMarketer Community is the place for you.
Digital marketing training & resources
What is Digital Marketing? Benefits, Types, & Tips
Discover how digital marketing can help your company reach its goals. Learn more about its benefits, best practices, and types.
Email Marketing Software
When you power your email marketing with the #1 platform in market, you lift other channels, engage more subscribers and make the most of every dollar.
What is AI Marketing?
Learn how AI marketing can help enhance customer experiences and productivity, plus what's ahead for AI marketing and best practices to build into your workflow.
Marketing Analytics: Definition & Strategies
Marketing analytics is the practice of collecting marketing data, analysing it across sources, and finding valuable insights. Learn more in our guide.
What is Marketing Personalisation?
What does personalisation really mean? Find out and see examples of marketing personalisation in action.
Digital Marketing Products
Email Marketing
Power your email marketing with the #1 platform on the market. Using Email Studio, create and deliver beautiful campaigns, engage more subscribers, and make the most out of every marketing dollar.
Mobile Marketing
Engage your audience everywhere with connected, AI-powered mobile marketing. Create connected moments across SMS, third-party messaging, mobile push and beyond.
Journey Orchestration
Connect multichannel campaigns with an orchestration platform that can automate every interaction and message at scale.
Digital Marketing Course FAQs
A digital marketing course is an educational programme designed to teach students the strategies and tactics used to promote products or services using digital channels and technologies.
Individuals seeking to start a career in marketing, small business owners, entrepreneurs, or existing marketers wanting to update their skills for the digital age should consider it.
Core topics might include SEO, social media marketing, content marketing, email marketing, pay-per-click (PPC) advertising, analytics, mobile marketing, and marketing strategy.
Digital marketing skills are highly in demand across almost all industries, making it a critical skill for career growth and for businesses to effectively reach and engage their target audiences online.
Opportunities include roles such as Digital Marketing Specialist, SEO Analyst, Social Media Manager, Content Marketer, Email Marketing Specialist, and PPC Manager.
Many digital marketing courses emphasise practical skills through hands-on exercises, case studies, and real-world projects, preparing students for immediate application in the workplace.
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