Rapid Agentforce Adoption Spurs Strong Customer Growth for Salesforce UK

LIV Golf, Pandora, Simplyhealth, Workdry, Nexo, and UK police forces are becoming agentic enterprises with the Agentforce 360 Platform, deploying AI agents to boost productivity, customer connection, and growth

With Agentforce deployments, Informatica acquisition, and R&D investment, Salesforce UK reaffirms its strategic importance as world-leading AI and data hub

LONDON — December 4, 2025 — Salesforce, the world’s #1 AI CRM, today revealed strong customer growth driven by UK organisations rapidly building and deploying AI agents using its Agentforce 360 Platform. This UK momentum mirrors global Salesforce trends as the company’s Q3 earnings this week highlighted strong Agentforce adoption by organisations accelerating the deployment of agents from pilot to production across their business.

Worldwide, Salesforce has closed over 18,500 Agentforce deals since launch; over 9,500 paid deals, up 50% quarter-over-quarter. The platform is seeing significant adoption, with the number of customers in production with Agentforce jumping 70% quarter-over-quarter this year.

Leading UK organisations including LIV Golf, Simplyhealth, Workdry, Nexo-alongside Thames Valley, Hampshire & Isle of Wight, and Humberside police forces-are driving AI agent adoption across the region, enhancing customer and community experiences, reducing operational costs, and delivering measurable ROI.

Our customers aren’t just running AI pilots, either, they’re in full deployment, reshaping entire industries with agents that deliver real results today.

Zahra Bahrololoumi, CEO, Salesforce UKI

“The rapid adoption of Agentforce by UK and global companies represents the next leap in business transformation, with AI agents enabling every company to operate with unprecedented intelligence and speed. Our customers aren’t just running AI pilots, either, they’re in full deployment, reshaping entire industries with agents that deliver real results today,” said Zahra Bahrololoumi, CEO, Salesforce UKI.

Driving customer success with Agentforce

According to IDC, the cumulative spend in AI technologies supporting digital labour in the UK will reach $159 billion by 2030, resulting in improved customer satisfaction, reduced labour costs, and accelerated workflows.* And, according to Salesforce research, four out of five (78%) C-suite executives in the UK report that their companies are already using AI agents, with 72% rating their technical infrastructure’s adaptability to AI as good or very good.

In this agentic era, Salesforce empowers businesses with Agentforce, a deeply unified platform that seamlessly integrates apps, data, metadata, and agents. The platform is already delivering measurable ROI for thousands of customers by transforming how they work — from front-office sales and service to back-office operations like order processing, payment refunds, and dispatch logistics. By unifying humans, agents, and data on one trusted platform, Agentforce helps businesses achieve unprecedented productivity and results.

These transformative outcomes are already being realised by many Salesforce UK customers, including:

• Thames Valley, Hampshire & Isle of Wight, and Humberside police forces’ ‘Bobbi’ agent is resolving 82% of inbound citizen queries without requiring escalation to a human officer. “Agentforce allows us to deliver faster, more accurate support to the public while keeping every automated interaction within safe and trusted guardrails,” said Chief Superintendent Simon Dodds, Head of Contact Management for Thames Valley Police and Hampshire & Isle of Wight Constabulary.

• LIV Golf’s ‘Fan Caddie’ and ‘Agent Caddie’ autonomous agents work alongside LIV Golf employees to supercharge the fan experience with more detailed explanations, offers, visualisations, and data-rich coverage, creating superior audience understanding, personalisation, and more focused partnership packages. “Agentforce allows us to scale our operations globally and supercharge our ability to deliver a world-class experience for our fans, players, partners, and broadcast teams,” said Nick Connor, SVP of Technology at LIV Golf.

• Digital assets wealth platform Nexo delivers personalised 24/7 client care with Agentforce, targeting a 70% increase in autonomous case resolution. “We’re raising the bar for our client experience – and Agentforce is a key part of that journey,” said Nikolay Nedev, Nexo’s Salesforce Product Manager Team Lead. “We’re giving our specialists more space to focus on the nuanced, high-value inquiries where their expertise and human touch matter most.”

• The world’s largest jewellery brand Pandora’s agents deflect 60% of customer cases autonomously, and has seen a 10% boost in net promoter score with agent-first service. “We were blown away by Agentforce right away. You get the cellophane off the software, get it installed, and it’s like, okay, that actually works,” said David Walmsley, Chief Digital & Technology Officer, Pandora.

• Simplyhealth AI agents answer general FAQs and handle routine tasks for its 2.5 million members, reducing email response by 92%, and helping to more than double customer facing productivity. “We have increased productivity in the email channel by up to 90% and it’s only going to get better from here,” said Dan Eddie, Customer Services Director at Simplyhealth.

• Workdry, a provider of mission critical integrated water solutions, has engineers carrying out repairs and site surveys via mobile-first workflows; agents are assisting with lead follow-up automation, efficient gathering of tender documents, and accurate quoting for complex water engineering solutions. “By leveraging Salesforce, we’re building a more connected business for smarter decisions and measurable value for our stakeholders,” said Dave Exall, Group Chief Information & Digital Transformation Officer at Workdry.

Salesforce UK AI investments spur innovation

Salesforce is also investing in UK AI more broadly. Earlier this year, the company doubled down on its commitment to regional AI innovation with a $6 billion investment in its UK business through 2030. The company’s recent Informatica acquisition will expand Salesforce’s AI Center capabilities, while new UK-based R&D teams will drive AI product innovation for European customers, establishing the UK business as a regional AI hub.

“As the world’s third-largest AI market, the UK is uniquely positioned to lead the agentic AI revolution. With strong government commitment to AI innovation and workforce upskilling, we have an opportunity to create high-value jobs, exciting career pathways, and unlock a new business growth model that benefits businesses and communities across the nation [and Europe],” added Bahrololoumi.

Go deeper:

• Read more Agentforce World Tour London news
• Learn more about the Agentforce 360 Platform and Data 360

*IDC Infographic, commissioned by Salesforce, Quantifying the Impact of the Digital Labour Economy in the UK, #US53944925, December 2025.