Salesforce Named a Leader in Sales Force Automation in 2021 Report

We’re honored to announce that Forrester has positioned Salesforce as a Leader in The Forrester Wave™: Sales Force Automation Solutions Report for Q2 of 2021. The Forrester report, authored by Kate Leggett, notes that: “Salesforce leads with the broadest sales ecosystem supporting the largest client base. Salesforce continues to dominate the sales application category it defined decades ago because of its strong engagement strategy that goes beyond technology. Its storytelling, extended developer network, exhaustive app ecosystem, strategic services, and breadth of products appeal to large and small companies.”

Sales Cloud was top ranked in the Strategy category and received the evaluation’s highest possible score in the Market Presence category. The Forrester report additionally notes that “Sales Cloud users benefit from Salesforce’s strong ecosystem.”

We believe our Leader position is a reflection of the amazing work by our customers. Sales teams learned to adapt to unprecedented challenges this year, turning to automation, coaching tools, and virtual calls to ensure they could meet the changing expectations of their customers as in-person meetings halted. As business conditions improve and sales leaders prepare to get back to growth, we’re excited about our ability to support organizations of all sizes and at any stage as they plan for a new digital-first world. 

Our Sales Cloud platform is the complete growth platform for sales teams — helping them build strong relationships with customers and adapt to the changing expectations of buyers in today’s digital-first, work-from-anywhere world. 

Sales Cloud enables digital sales teams to:

• Skill up with tools like Salesforce Meetings and Einstein Conversation Insights to better engage in virtual calls
• Scale up new sales processes with tools like High-Velocity Sales and Sales Cloud Einstein to help increase productivity
• Speed up revenue across channels with Revenue Cloud and Partner Relationship Management to adapt to new buyer expectations

More Information

A complimentary copy of The Forrester Wave™: Sales Force Automation Solutions, Q2 2021 is available for download here. 

To learn more about Salesforce’s Sales Cloud, visit https://www.salesforce.com/products/sales-cloud/overview/ Follow @salesforce and @salescloud on Twitter.