Harness all of your customer data from any source based on attributes, browsing behaviors, and purchase history to build personalized messaging.
Trigger customers on journeys based on real-time events like purchases, mobile app downloads, or closed service cases.
Continually adjust customers’ paths based on their current and predicted behavior.
Lay out visual customer journeys — either simple or complex — for reference and revision.
Communicate seamlessly across email, SMS, push notifications, ads, web landing pages, and apps — so your customers get the right information, wherever they are.
Unite marketing, commerce, sales, and service in the overall customer journey to increase engagement and satisfaction.
Set and maintain automated journey logic for customer engagement, decisions, random journey splits, and content tests — so you’re ready for everything.
Deliver simple or complex personalized journeys for hundreds to millions of individual customers.
Leverage reporting to take action on performance and changing trends.
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