Transform the automotive experience.

Create an omnichannel automotive retail experience, deliver consistent sales and service, and build loyalty with Salesforce's automotive CRM.

Watch the best of Salesforce World Tour London on Salesforce+, on-demand now.


Reduce costs with innovations that bring automotive journeys together.


Reimagine digital retailing.

Seamlessly collaborate and transfer data between OEMs and dealerships. Track every interaction, from OEM website research to a purchase in a dealership.

Win customers for life.

Provide exceptional service and increase dealer profitability and productivity with personalised engagements throughout the ownership lifecycle.

Personalise the digital customer journey.

Engage with your customers at the right time with the right message throughout the ownership lifecycle. Create personalised journeys with the world's #1 CRM.

See how Bentley Motors is reimagining its customer experience for the next 100 years.


Frequently Asked Questions.


What is an automotive CRM?

An automotive CRM is a customer relationship management system used in the automotive industry, such as Salesforce Customer 360.

Customer 360 can be tailored to suit automotive needs. It provides a single source of truth across every relationship at every stage — including OEMs and dealerships.

How is digital changing the automotive customer experience?

Today's customers are omnichannel, and expect to be offered the choice to conduct any stage either online or off. As a result, automotive companies need to offer holistic customer experiences and make the customer the centre of their business.

Automotive and dealership companies can deliver powerful and personalised digital experiences with Salesforce Marketing, Sales, and Service Cloud.

Why is CRM important to the automotive industry?

A CRM system can help automotive and dealership companies further their digital transformation. This means they can adapt with agility and navigate pressures.

A CRM supports automotive businesses to evolve from a focus solely on vehicles. With a CRM, they can broaden their perspective to include the customer experience.


The latest resources for automotive.