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Accelerate customer loyalty and increase margin by unifying driver, vehicle, dealer, and captive-finance data into a single customer system with the #1 Agentic CRM for Automotive
* Salesforce 2024 Customer Success Survey
Discover Automotive Cloud, the purpose-built CRM designed to help OEMs, dealers, and captive finance organisations transform vehicle data into business value.
A unified architecture brings together data, models, workflows, insights and experiences for every automotive moment.
Bring sales, service, and finance teams together with dealers and AI agents in the flow of work.
Surface proactive insights across dealer performance, service, and vehicle portfolios.
Deploy purpose-built agents for sales, service, and captive finance to accelerate every interaction.
Built for vehicle lifecycle, dealer ops, and captive finance to eliminate operational friction.
Unify OEM, dealer, captive finance and connected-vehicle data for every agent and team.
Get out-of-the-box automotive features and workflows to explore new revenue opportunities, advance next-gen vehicle experiences, and innovate with AI and automation on the #1 Agentic CRM for automotive.
Delight drivers at every touchpoint. Use a 360-degree view of the driver and their vehicle to orchestrate every Automotive journey - in the car, online and at the dealership.
Build trusted relationships. Unite your OEM, retail and captive partners with a single source of Automotive truth, so you can focus on what matters most: your customer.
Grow loyalty with financial relationships. Go beyond the first purchase with seamless shopping, leasing and servicing experiences that create customers for life.
Unlock new revenue streams and go to market faster. Power in-vehicle subscriptions or experiences based on household data, purchase history or service needs in the CRM.
Salesforce helps us to understand our customers’ needs even better. We know their purchasing history and we can anticipate what the customer is looking for. That’s the power of the technology that we’re working on together.
Ola KälleniusCEO, Mercedes-Benz
The bet is, if we have that continuous loop with the customer, we’re adding value. This is a promise and a challenge inside the company to produce that value to the customer every day, which is totally different than the last 119 years.
Jim FarleyCEO, Ford
We surveyed 500 global leaders to learn the top trends driving innovation in the auto industry.
Discover how automotive operations executives are transforming their operations with Agentforce, Salesforce’s agentic AI platform, to drive measurable cost savings, eliminate friction, and scale faster.
Move beyond passive monitoring to autonomous action. Learn how to use Automotive Cloud and Data 360 to turn real-time telemetry into recurring revenue and boost productivity.
Try Automotive Cloud free for 30 days. No credit card. No installations.
Tell us a bit more so the right person can keep in touch faster.
Customer relationship management for the automotive industry is a system for managing all of your company’s interactions with current and potential customers, as well as critical information like driver, vehicle, retail, and automotive financial data.
First, determine what you want an automotive CRM to solve. An automotive CRM should include functionality, such as vehicle and driver information, automotive lead management, partner performance management, inventory management, fleet management, embedded analytics and AI, and more.
An automotive CRM can help you get 360-degree visibility into your customers and their households and vehicles, build a robust sales pipeline, intelligently manage your vehicle and parts product portfolio, and deliver meaningful service experiences for drivers and households.
Do you find that your customer-facing interactions are misguided, or you are missing opportunities for upsells or better serving drivers or their households? If so, you would benefit from an automotive CRM like Automotive Cloud, so your teams can take action fast and delight every customer.
