State-of-the-art CRM with ease of integration and ubiquitous access enables ABP to achieve a 300% increase in sales volume
SAN FRANCISCO, Calif. - January 21, 2004 - Salesforce.com, the world leader in delivering on-demand applications, today announced that ABP International, the leading distributor of VoIP products, has replaced its Siebel (NASDAQ: SEBL) OnDemand UpShot Edition with salesforce.com's Winter '04 on-demand customer relationship management (CRM) solution. Salesforce.com's state-of-the-art CRM functionality, including customer service and support features, sales force and marketing automation, and tight integration with Microsoft Outlook, has enabled ABP International sales teams to handle three times the volume of activity they had been able to manage previously.
The single source for open standards-based VoIP products, ABP International switched to salesforce.com from its Siebel OnDemand UpShot Edition solution to prepare for expected growth in sales. Realizing it needed a CRM solution that would help foster expansion, ABP International chose salesforce.com for the ease of integration provided by its Web services API and its ability to provide ABP sales teams access to current customer data and information from any device at anytime, anywhere.
"Salesforce.com has really helped our widely dispersed sales teams to be more effective," said Robert Messer, president and CEO, ABP International. "The tight integration provided by the salesforce.com Web services API and database structure allows us to easily manage leads and technical support cases, and to make that information available to sales teams in different offices across the country. Salesforce.com on-demand CRM has been quite effective in helping us manage the rapid growth of our company."
"ABP International is a great example of a company with a clear vision of how on-demand CRM can help improve business performance," said Marc Benioff, chairman and CEO, salesforce.com. "With more than 8,400 customers and 120,000 subscribers, salesforce.com has become the proven on-demand CRM market leader by delivering state-of-the art integration, proven features, reliable performance and dedicating ourselves to our customers' success."
Salesforce.com is the world's most successful on-demand application utility and the first profitable software-as-service provider. Salesforce.com allows for the scalable, secure management of sales force automation, customer service and support, marketing automation, document management, contract management, and analytics. Salesforce.com also recently announced sforce 2.0, the next generation of the salesforce.com on-demand application server. Open, secure and reliable, the sforce 2.0 on-demand application server is the world's first platform for customizing, integrating and extending salesforce.com to meet specific business needs.