Deep customization, bi-directional legacy system integration, and Professional Services' expertise and implementation success key factors in SunTrust's decision to roll out salesforce.com across its Commercial line of business
SAN FRANCISCO, Calif. - February 25, 2004 - Salesforce.com, the global leader in on-demand customer relationship management (CRM) services, today announced that SunTrust Banks, Inc, one of the nation's largest commercial banking organizations, will standardize more than 2,000 employees on salesforce.com's proven CRM service. SunTrust chose salesforce.com to enhance collaboration, as well as customer service and retention, across its Commercial line of business.
SunTrust will work with the seasoned salesforce.com professional services team to configure salesforce.com to the needs of the Commercial line of business and help drive integrated sales processes and methodology. In addition, bi-directional integration between salesforce.com and SunTrust's legacy Customer Relationship System (CRS) provides for new levels of automation, while delivering a superior user experience through the intuitive salesforce.com interface.
"We evaluated a number of CRM solutions, but decided salesforce.com provided us with a cost effective, quick-to-market solution," said Ernie Megazzini, senior vice president of Enterprise Information Services at SunTrust. He added that "the service expertise, strong functionality, integration, and customization capabilities required to handle the complexities of a 2,000+ user implementation are less daunting with a subscription based service."
SunTrust Bank had previously deployed salesforce.com Winter '04 edition to a pilot group of users, integrating the CRM solution with relevant portions of its existing CRS system. SunTrust sales professionals use salesforce.com for all opportunity,pipeline, account, and case management, taking advantage of new levels of automation while accessing relevant data housed in CRS for increased efficiency and effectiveness. SunTrust has already realized immediate benefit from the limited deployment in terms of an increase in the amount of selling time available to its relationship managers.
"With SunTrust's 2,000-user commitment, the largest of its kind for any on-demand CRM provider, salesforce.com has advanced its position as the proven market leader in CRM services," said Marc Benioff, CEO and chairman, salesforce.com. "Companies of all sizes, from small businesses to Fortune 500 organizations such as SunTrust, rely on salesforce.com to deliver the expertise, functionality, and user experience that meets their exact requirements for on-demand CRM success."
Salesforce, the Customer Success Platform and world's #1 CRM, empowers companies to connect with their customers in a whole new way. For more information about Salesforce (NYSE: CRM), visit: www.salesforce.com.
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