TACA Airlines Selects salesforce.com for On-Demand CRM Across Central and South America

Central American airline customizes salesforce.com to handle vertically-specific needs in English & Spanish

SAN FRANCISCO, Calif. - May 3, 2004 - Salesforce.com®, the global leader in on-demand customer relationship management (CRM) services, today announced that TACA Airlines has implemented its state-of-the-art Spring '04 service in 19 countries and 35 destinations throughout the Americas. One of only three profitable Latin American airlines, TACA selected salesforce.com for the high degree of customization available to meet its industry-specific needs, as well as salesforce.com's proven success in multi-national CRM roll outs.

"Salesforce.com is expert at on-demand CRM, and its Spring '04 service was so customizable that it could easily handle our vertical-specific needs," said Rodrigo Llaguno, manager of Commercial Analysis at TACA Airlines. "We are now running salesforce.com in English and Spanish to deliver the greatest CRM functionality wrapped in the best user experience. Salesforce.com is exactly the CRM we need to maintain our competitive edge in the South and Central American markets."

TACA easily customized salesforce.com to meet company and industry-specific requirements such as interactions with travel agencies. The company is also using the custom-tailored service to drive "TACA Selling System" activities and guidelines into the sales team, and enhance service to its network of travel agency clients.

TACA employees can easily access salesforce.com in English or Spanish for real-time translations and currency conversion, support collaboration and insight across TACA's sales offices. By streamlining communication across the Americas, TACA has improved the productivity and effectiveness of its sales force while significantly increasing visibility into its sales operations.

"Salesforce.com is the market leader in on-demand CRM, helping 9,500 companies in almost every industry achieve CRM success," said Marc Benioff, CEO and chairman, salesforce.com. "Salesforce.com's on-demand CRM delivers the customization, integration and state-of-the-art functionality that allow multi-national companies like TACA Airlines to forgo limited vertical applications and realize the full benefits of on-demand CRM tailored for their specific needs."

The fifteenth generation of salesforce.com, Spring '04 breaks new ground in empowering organizations to adapt CRM to precisely fit their specific, unique business and industry needs. With the point-and-click ease of the new salesforce.com Studio, business administrators can create Custom Tabs and brand new modules to extend CRM. The on-demand platform that powers salesforce.com Spring '04 and salesforce.com Studio, sforce 3.0 offers developers complete programmatic control over CRM customization, integration, and extension to create custom CRM solutions with unprecedented simplicity and success. With Spring '04, on-demand CRM is now more customizable than even client/server software.

About TACA Airlines

GRUPO TACA - a world-class airline with Latin warmth, pride and passion - offers 10 direct routes from the United States to Central America, the best connections within Central America, the most complete hub to South America, and the youngest and modern fleet in the American continent. It provides service out of 10 main cities in the United States: Los Angeles; San Francisco; Dallas/Fort Worth; New Orleans; Houston; Washington, DC (Dulles); New York (JF Kennedy); Boston; Chicago; and Miami. With three hubs located in El Salvador, Costa Rica and Peru, TACA's route network reaches 19 countries and 34 international destinations in the Americas and more than 60 destinations within Central America, providing transportation to more than 3 million passengers a year and approximately 750,000 on board its regional airlines.

GRUPO TACA's administration focuses on monitoring and constantly improving flight safety, and customer service, satisfying users' needs, and strengthening the quality of its services, programs, and products. Guided by its vision to integrate North, Central, and South America, GRUPO TACA promotes tourism to different destinations within Latin America and the Caribbean, offering attractive tourism spots and tour packages, a wide network of routes, and special fares available via 1-800-535-8780 and TACA.COM.

About TACA Airlines

GRUPO TACA - a world-class airline with Latin warmth, pride and passion - offers 10 direct routes from the United States to Central America, the best connections within Central America, the most complete hub to South America, and the youngest and modern fleet in the American continent. It provides service out of 10 main cities in the United States: Los Angeles; San Francisco; Dallas/Fort Worth; New Orleans; Houston; Washington, DC (Dulles); New York (JF Kennedy); Boston; Chicago; and Miami. With three hubs located in El Salvador, Costa Rica and Peru, TACA's route network reaches 19 countries and 34 international destinations in the Americas and more than 60 destinations within Central America, providing transportation to more than 3 million passengers a year and approximately 750,000 on board its regional airlines.

GRUPO TACA's administration focuses on monitoring and constantly improving flight safety, and customer service, satisfying users' needs, and strengthening the quality of its services, programs, and products. Guided by its vision to integrate North, Central, and South America, GRUPO TACA promotes tourism to different destinations within Latin America and the Caribbean, offering attractive tourism spots and tour packages, a wide network of routes, and special fares available via 1-800-535-8780 and TACA.COM.