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SALESFORCE.COM FOR DUMMIES®, the Essential Guide for Users of the Leading On-demand CRM Application, Tops an Amazon.com Bestseller List

Salesforce.com's more than 214,000 subscribers can now use the award-winning "For Dummies" format to help find CRM success with the powerful custom solutions provided by salesforce.com

SAN FRANCISCO — Feb. 14, 2005 — Salesforce.com [NYSE: CRM], the technology and market leader in on-demand customer relationship management (CRM), and publisher John Wiley and Sons announced today that SALESFORCE.COM FOR DUMMIES (John Wiley & Sons; January 2005; $24.95) has reached No. 1 on the Amazon.com bestseller list in the Computers and Internet category. The book is the essential guide for all of salesforce.com's 13,300 customers and 214,000 subscribers, as well as anyone looking to improve their CRM experience.

SALESFORCE.COM FOR DUMMIES will help an organization's sales, marketing, and customer service teams using Salesforce.com to get the industry's best on-demand CRM, one that includes powerful integration capabilities with its sforce platform and customization tools through Customforce. The book details how to get the most out of the many features of Salesforce.com, including organizing contacts, logging activities with contacts, scheduling business appointments, using forecasting tools to predict upcoming sales, communicating effectively, and making accurate projections based on past performance.

"The success of SALESFORCE.COM FOR DUMMIES is further proof that customers want CRM that is customized for their needs, not CRM that is constrained by clumsy, cookie-cutter vertical solutions," said salesforce.com Chairman and CEO Marc Benioff. "This book is another fabulous tool designed to make customers understand salesforce.com, the power of customization and on-demand CRM in a simple, straightforward manner — a tool that will help them find the success salesforce.com provides to so many."

Salesforce.com's award-winning CRM application eliminates the cost, risk and complexity of traditional CRM applications because there is no hardware or software to buy, install, maintain or upgrade. Companies regardless of size, industry or geography can use Salesforce.com — all that is needed is a Web browser. Salesforce.com is the most loved CRM application by users because it delivers more features, more powerful customization, globalization (it is available in 11 languages) easier integration through its award-winning sforce platform, and the best end-user experience.

SALESFORCE.COM FOR DUMMIES covers:
- Navigating Salesforce.com
- Managing leads
- Understanding customers and competitors
- Keeping track of contacts
- Creating a sales forecast
- Managing users
- Creating service and support e-mails
- Working with campaigns
- Using the report wizard, and more

All of the information is presented in the straightforward but fun language that has defined the For Dummies series for more than a dozen years. With SALESFORCE.COM FOR DUMMIES, sales people, marketers, and customer service representatives will learn how to harness the power of Salesforce.com to enhance productivity, improve customer relations, and boost sales.

SALESFORCE.COM FOR DUMMIES is available now on Amazon.com http://www.amazon.com/exec/obidos/ASIN/0764579215/qid=1106853368/sr=2-2/ref=pd_ka_b_2_2/102-1668017-1106521. For large orders, please contact Sam Testa at stesta@wiley.com.

About the Author

Tom Wong (Boston, MA) is the Vice President of CRM solutions for Theikos, a business process consulting and applications development firm with offices in Boston, USA and New Delhi, India. The company works with its clients to build enterprise solutions for customer relationship management, financial management, professional services automation, messaging, and collaboration. Tom is a leading authority on CRM applications with direct experience with solutions that include Salesforce.com and Siebel Systems. His insights on metrics and best practices to evaluate and implement such systems have resulted in numerous interviews with Computerworld, CIO Magazine, Bloomberg, The Wall Street Journal, and other leading publications. Tom was formerly a member of the Executive Team at Gómez, Inc., the Internet Quality Measurement Company, where he held a variety of management positions, most recently Vice President of Marketing. His clients have included Bank One, Wells Fargo, E*Trade and Datek.

About the Author

Tom Wong (Boston, MA) is the Vice President of CRM solutions for Theikos, a business process consulting and applications development firm with offices in Boston, USA and New Delhi, India. The company works with its clients to build enterprise solutions for customer relationship management, financial management, professional services automation, messaging, and collaboration. Tom is a leading authority on CRM applications with direct experience with solutions that include Salesforce.com and Siebel Systems. His insights on metrics and best practices to evaluate and implement such systems have resulted in numerous interviews with Computerworld, CIO Magazine, Bloomberg, The Wall Street Journal, and other leading publications. Tom was formerly a member of the Executive Team at Gómez, Inc., the Internet Quality Measurement Company, where he held a variety of management positions, most recently Vice President of Marketing. His clients have included Bank One, Wells Fargo, E*Trade and Datek.

About the Author

Tom Wong (Boston, MA) is the Vice President of CRM solutions for Theikos, a business process consulting and applications development firm with offices in Boston, USA and New Delhi, India. The company works with its clients to build enterprise solutions for customer relationship management, financial management, professional services automation, messaging, and collaboration. Tom is a leading authority on CRM applications with direct experience with solutions that include Salesforce.com and Siebel Systems. His insights on metrics and best practices to evaluate and implement such systems have resulted in numerous interviews with Computerworld, CIO Magazine, Bloomberg, The Wall Street Journal, and other leading publications. Tom was formerly a member of the Executive Team at Gómez, Inc., the Internet Quality Measurement Company, where he held a variety of management positions, most recently Vice President of Marketing. His clients have included Bank One, Wells Fargo, E*Trade and Datek.