New Certification Program for Salesforce CRM Admins and Developers to Accelerate SaaS and PaaS Industry Success

Certification is the number one idea on's IdeaExchange - new program responds to thousands of promotions from customers, developers and partners

Industry's first SaaS and PaaS certifications signal market demand for cloud computing experts

SAN FRANCISCO - July 15, 2008 - [NYSE: CRM], the market and technology leader in Software-as-a-Service (SaaS) and Platform-as-a-Service (PaaS), today announced the official certification program for Salesforce CRM administrators and developers. The new program will give Salesforce CRM admins and developers a valuable set of industry credentials that will signal their skill set to their employers and to the marketplace. Similarly, certification gives employers a way to train and assess current team members, identify, evaluate and hire qualified new professionals, and ensure their Salesforce CRM and deployments are being run by qualified experts to maximize their success. The certification is the world's first SaaS and PaaS credential, demonstrating's continued commitment to customer, partner and developer success with Salesforce CRM applications and the platform.

"Just as the DBA created a new employment category, we expect the Salesforce admin and developer certifications to create new job categories in SaaS and PaaS," said Marc Benioff, chairman and CEO, "Through the IdeaExchange, our customers, partners and developers have asked us to accelerate their success with our Salesforce CRM applications and platform with a formal certification program. This new initiative signals the momentum of the SaaS and PaaS marketplace - and is another step forward in our vision of the End of Software."

Community Driven Demand for Certification Program
In addition to thousands of listings for Salesforce and experience on industry job boards such as, Dice, Monster, and, hundreds of votes and by customers, partners and developers have made a certification program the number one idea on the IdeaExchange. This community demand demonstrates the appetite in the eco-system for a formal certification program for Salesforce CRM applications and the platform.

"As an employer, I look for credentials," said George Kenessey, CEO, MyLoanBiz. "We can be confident that job candidates who have a certification have the technology and development skills we're looking for."

"As a recruiting firm focused in the SaaS space, we are constantly hearing from the Salesforce Admin community that there is a need for an official certification from," said Kim Wallins, Principal, Hire On-Demand. "It will make them more marketable and position them a step above their peers. From a company standpoint, it gives them additional peace of mind to know they are hiring someone who has completed a certification program delivered directly by"

Certification and SaaS and PaaS Market Momentum's move to roll out formal certification programs comes at a time when more and more companies are adopting SaaS and PaaS strategies. Research firm Gartner predicts that SaaS will become 25% of the overall software market by 2011.

As overall SaaS spending grows, certifications are becoming more and more important. With more than 43,600 customers, over 1 million subscribers and more than 90,000 developers in the program, is launching an official certification program to offer participants specific skills and give employers confidence they can hire the best-qualified people for key positions.

"The value of technology certifications is only going up, as witnessed by the growth in the certification market (6-8% CAGR)," said Doug Harward, CEO, " already offers award-winning training programs. Now,'s certification program brings much needed coverage--from the industry leader--to the fastest growing parts of the IT market -- Software-as-a-Service and Platform-as-a-Service. Individuals contemplating careers in Cloud Computing now have a way to not only get trained, but also earn a valuable credential."
Professional Learning Paths for Salesforce Administrators and Developers
For Salesforce CRM administrators and developers, certification helps to enhance skills, advance careers, and get the most out of Salesforce applications and the platform.  In just a few days, hands-on, instructor-led courses prepare attendees to immediately implement newfound knowledge in current projects. Participants will also be prepared to take certification exams to earn the professional credential. There are three levels of certification offered for admins and developers: Admin/Developer; Advanced Admin/Developer and Master Admin/Developer.

Through the certification preparation courses, Salesforce CRM admins will learn how to quickly customize Salesforce including page layouts, fields, tabs, and business processes, create a secure Salesforce environment, maintain and import clean data, create high-value reports and dashboards, and much more. The advanced administrator certification includes topics such as managing data to keep it clean and up to date, increasing user adoption and enhancing end-user productivity, implementing complex business processes within Salesforce and much more. developers will learn how to build and customize multiuser Software-as-a-Service (SaaS) applications with clicks rather than code, define the application's data model, customize the user interface, create advanced workflows and validations, automate business processes and much more. The advanced developer certification will cover topics such as Visualforce, using the Apex on-demand programming language, and Development-as-a-Service.

Pricing and Availability
The initial Salesforce CRM administrator course, Administration Essentials, costs $3,000 for a 4 day course. The initial developer certification course, Developer Essentials, costs $4,000 for a 5 day course. Course fees include a voucher to take the certification exam. Exams can also be purchased separately through testing centers for $200.

The Salesforce CRM administrator certification courses and tests are available now in North America. developer certification courses are currently scheduled to be available in North America in August 2008. The certification program is currently scheduled to be available in EMEA beginning in August 2008.

For more information, or to sign up, please visit:

Customers, Partners and Developers Comment on Certification Program:

" has done a great job encouraging developers to work with the platform. I've been waiting for a certification program that validates my skill set."
-    A.J. Dellicicchi, Senior Developer, Eduventures, Inc.

"As we grow we are always on the lookout for qualified developers. The Certification Program will make it much easier to identify, evaluate, and hire qualified candidates."
-    John Barnes, vice president, Technology, Model Metrics

"The Certification Program is a great idea! I have other industry certifications and plan to be certified in Salesforce, too. "
-    Aneesh Bhatia, Helix Energy Solutions Group

"I have certifications from various vendors, but a certification would outweigh them all. I've been waiting for this."
-    Doyle Moody, Chief Developer, The Schumacher Group

About Salesforce

Salesforce, the Customer Success Platform and world's #1 CRM, empowers companies to connect with their customers in a whole new way. For more information about Salesforce (NYSE: CRM), visit:

Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase Salesforce applications should make their purchase decisions based upon features that are currently available. Salesforce has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol “CRM.” For more information please visit, or call 1-800-NO-SOFTWARE.