“Behind the Cloud” Now Available on the Kindle and as an Audiobook

The firsthand account of the rise of enterprise cloud computing by Marc Benioff hits several best seller lists including Wall Street Journal and BusinessWeek.

Rated one of the top five books being read by corporate America by CEORead.

SAN FRANCISCO – December 4, 2009 – Salesforce.com [NYSE: CRM], the enterprise cloud computing company, today announced that “Behind the Cloud,” the new book by chairman and CEO Marc Benioff and published by Jossey-Bass, an imprint of Wiley, is now available as a wireless download for Kindle readers and as an audiobook.

The insider’s view of the creation of salesforce.com as a cloud computing giant was on The Wall Street Journal’s best selling business book list four consecutive weeks, named a BusinessWeek’s Best Seller, and was also listed as one of the top five books being read by corporate America according to 800-CEO-READ, a leading direct supplier of book-based resources. In addition, “Behind the Cloud” was identified by the Associated Press as one of the “tech books for your holiday shopping list.”

“The response to ‘Behind the Cloud’ has been overwhelming,” said Marc Benioff, chairman and CEO, salesforce.com. “I think it’s striking a chord with readers because it contains unconventional business strategies and espouses new technology models. I hope that for entrepreneurs and business leaders, “Behind the Cloud”can be a user’s manual for success.”

“Behind the Cloud” Availability
The Kindle edition is priced at $14.76. The audiobook is available at Audiable for $19.95. The hardcover is also available for $27.95 at a variety of retailers.

All of Benioff’s proceeds from the book go toward the Salesforce.com Foundation.

About “Behind the Cloud”
“Behind the Cloud,” for the first time, offers a personal insider’s view of the creation of a cloud computing giant and tells the story of how salesforce.com brought businesses into the cloud in an era dominated by mass consumer cloud services like Facebook, Google and Twitter. Benioff shares personal stories of the pivotal situations that salesforce.com encountered on its ascent.

“Behind the Cloud” provides readers with a practical, how-to guide, including 10 playbooks with 111 plays that entrepreneurs and existing business executives may employ the secrets to salesforce.com’s success. Readers will uncover the plays used to take salesforce.com from idea to billion-dollar company in just 10 years, all while revolutionizing the technology industry. But “Behind the Cloud” is about more than just technology. Benioff details the company’s innovative integrated philanthropy model that has generated $18 million in grants, 165,000 hours of donated employee service and 7,000 successful nonprofit organizations running on salesforce.com’s service. For every entrepreneur, and anyone interested in cloud computing, this is a must-read.

Leaders from every Industry Lauding “Behind the Cloud”

  • “Cisco and salesforce.com share a vision of how the network is the platform to transform business. In his book, Benioff outlines how salesforce.com has used cloud computing to disrupt and reshape the enterprise software space. It is clear that we are just beginning to understand the potential of networked business and the future benefits and productivity gains of the next phase of the Internet.” —John Chambers, chairman and CEO, Cisco
  • “A great guide for any aspiring entrepreneur or CEO navigating the landscape of the future. It’s the playbook for Enterprise 2.0.” —Michael Dell, founder, chairman and CEO, Dell
  • “‘Behind the Cloud’ demonstrates what happens when companies act as good citizens. Everyone—from employees to shareholders to the company—wins. Get ready to be inspired and make a difference.” —Charles Moore, executive director, Committee Encouraging Corporate Philanthropy
  • “In ‘Behind the Cloud,’ Marc Benioff takes us through the ups and downs of building one of the most extraordinary businesses of our time and reveals the tactics that gave salesforce.com its amazing edge. This book will show you how to focus your vision, think differently, align your organization—and transform your business and your life.” —Anthony Robbins, author of “Awaken the Giant Within” and “Unlimited Power,” and professional speaker
  • “Salesforce.com and Google share a vision for how the cloud will revolutionize computing. ‘Behind the Cloud’ gives us a rare glimpse at the development of one of the most important trends in business today.” —Eric Schmidt, CEO, Google
  • “Reading, but also afterwards, practicing the 111 plays described by Marc Benioff opens the door for entrepreneurial success much better than any MBA Program.” —Klaus Schwab, founder, World Economic Forum and co-founder of the Schwab Foundation for Social Entrepreneurship
  • “Reading this book, I laughed out loud many times as Marc told his story, a story of great ideas, thunder-stealing pranks, and a world consciousness that is at the heart of salesforce.com.” —Neil Young, musician

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About Salesforce

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