Mitsubishi Corporation Aligns with on Integrated Supply Chain Management System

Multinational enterprise integrates online CRM into its new supply chain management system to extend sharing of customer and sales data across entire supply chain network

SAN FRANCISCO, Calif. - February 6, 2003 -, the market leader in online customer relationship management (CRM), today announced a business alliance with Mitsubishi Corporation. Mitsubishi Corporation is planning to integrate's strong CRM functionality with its supply chain management (SCM) services to enable online sharing of customer and sales data among all points in the supply chain. Mitsubishi Corporation plans to launch the integrated solution in 2003 with initial focus on the food and beverage, and franchise industries.

"Integrating front and back office data is especially important today," said Denis Pombriant, vice president of CRM research at Aberdeen Group. "Vendors need to know the current status of their customer accounts up and down the value chain. Making back office data available through means direct access to integrated and critical sales information from a single source and that is a productive idea."

"As SCM complexity increases, so too does the demand for integrated CRM functionality to facilitate business planning, management and decision making," said Kotaro Yoshioka, general manager of eCollaboration Platform Field, eCommerce Unit, Mitsubishi Corporation. " has received a tremendous amount of worldwide industry recognition for its online CRM solutions. We're confident that, by combining's CRM expertise with our broad SCM experience and business know-how, our new integrated services will satisfy many customers."

"This alliance with Mitsubishi Corporation creates an opportunity to provide our customers with new online solutions," said Marc Benioff, chairman and CEO of "Expanding from CRM to SCM is an important issue for many companies and managers today. By integrating our products with the Mitsubishi Corporation's SCM services, we can provide an extended solution as an online service that makes key information securely and easily accessible to manufacturers, retailers, resellers and partners."

Currently the majority of SCM systems are in-house applications limited to sales data from within a single company. By integrating its existing SCM system with, Mitsubishi Corporation plans to develop a new SCM system that enables companies to share customer and sales information online across the entire supply chain. The company is initially targeting the Japanese food industry where more than half of all business deals are related to bargain products. Mitsubishi Corporation is involved with about 10% of the total business deals in this key industry. By developing a system that incorporates's online CRM functionality, Mitsubishi Corporation will enable manufacturers, wholesalers and retailers to go online to access and share valuable information about bargains from planning until closing. High demand for the new system is also expected in the franchise industry where efficient and immediate information sharing between offices and retail shops is imperative and where Mitsubishi Corporation has operational expertise through its investments in foods and franchise businesses.

Companies are selecting, driven by frustration with the costs and limitations of client/server software. Divisions and workgroups within large companies are implementing in spite of corporate mandates to use legacy CRM software. Given quick success with, usage is growing virally - to more than 5,700 customers and 75,000 users worldwide - as executives switch from enterprise software to online CRM success. started Japanese operations in 2001, and currently offers the product in Japanese, as well as Chinese and Korean versions, to better serve the Asia Pacific and Greater China markets.

About is the world’s largest provider of customer relationship management (CRM) software. For more information about (NYSE: CRM), visit:

Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase applications should make their purchase decisions based upon features that are currently available. has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol “CRM.” For more information please visit, or call 0800 0921223 .