PricewaterhouseCoopers and Form Strategic Alliance To Help Companies Achieve Rapid Gains In Managing Customer Information

PwC has trained and certified a team of technology experts to implement customers in 30 days or less using best practices and processes

SAN FRANCISCO, Calif. - February 27, 2003 -®, a market leader in online customer relationship management (CRM), and PricewaterhouseCoopers, the world's largest professional services organization today announced a strategic alliance designed to integrate their combined CRM technology and expertise.

As part of its Customer Value Improvement Program, PricewaterhouseCoopers has trained and certified a team of technology experts who work closely with's CRM process and best practices consultants to help clients increase sales, improve customer profitability, retention and service, and expand their customer base.

"'s technology platform has strong enterprise capabilities and its application utility model focuses on business improvement rather than IT infrastructure," said Paul Gulbin, a director at PricewaterhouseCoopers. "We can implement in 30 days or less, including work on process performance. The value proposition of complements ours perfectly - we are going to market with a practical offering that delivers measurable ROI in a specific timeframe."

"PricewaterhouseCoopers understands the dynamics and goals of companies who need to manage customer growth and profitability," said Marc Benioff, chairman and CEO of "By working together, we can ensure that middle market organizations have the best shot at CRM success by combining market expertise with the best technology."

PricewaterhouseCoopers' Customer Value Improvement Programs offers middle market clients an end-to-end CRM package that encompasses diagnosis, market management strategy, customer retention and expansion advice, and integrated CRM technology, process and implementation services. Certain of these services may only be provided to non-audit clients of PricewaterhouseCoopers to comply with relevant regulatory requirements.

About is the world’s largest provider of customer relationship management (CRM) software. For more information about (NYSE: CRM), visit:

Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase applications should make their purchase decisions based upon features that are currently available. has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol “CRM.” For more information please visit, or call 0800 0921223 .