SIRVA Switches to Enterprise Edition

The world's largest moving services and relocation company replaces traditional CRM software with across SIRVA Relocation, Allied Van Lines, and northAmerican Van Lines

SAN FRANCISCO, Calif. - April 10, 2003 -®, the technology and market leader in on-demand customer relationship management (CRM), today announced that SIRVA, Inc., a Clayton, Dubilier & Rice portfolio company, has replaced client/server CRM software with Enterprise Edition across established brands such as SIRVA Relocation, Allied Van Lines, and northAmerican Van Lines. Customizing the flexible application to adapt to its unique roles and customer-centric selling model, SIRVA credits Enterprise Edition with significant productivity gains and increased visibility across its networked operations.

"We consolidated multiple systems down to a single environment," said Eric Dirst, CIO for SIRVA Relocation Services, the third largest relocation outsource services company in North America. "We can now identify customers common to multiple divisions while preserving granular detail on each customer's activities and preferences. We are able to present a coordinated, professional face to our customers while ensuring that we sell as smartly and efficiently as possible across all product lines."

SIRVA was formed in 1999 through the merger of northAmerican Van Lines and Allied Van Lines, and it now operates in more than 35 countries. was initially deployed in the Allied International group in late 2001 and has rapidly spread to Relocation, Moving Services and other international divisions. Currently 175 SIRVA personnel, executives and partners go online to coordinate and leverage sales efforts worldwide, as well as access key functionality offline anywhere via an intuitive, browser-based interface. SIRVA has customized the CRM application with particular views appropriate to the needs of each unit, bolstering usability and data security. SIRVA also has the ongoing freedom to integrate the application with existing back-end applications to support evolving business practices.

" delivers immediate benefit with minimum investment, driving a common adoption pattern that you see with SIRVA and other large enterprises," said Marc Benioff, chairman and CEO of "A single division's success with inspires other divisions to make the switch, and in a few months an entire multi-billion dollar organization has standardized on our online CRM solution."

A recent Gartner survey found that 42 percent of all enterprise CRM software licenses purchased are never deployed (Gartner Group, March 2003). In contrast,'s utility model delivers robust CRM technology on a pay-as-you-go basis for immediate success. currently has over 6,000 customers and 80,000 users worldwide, making it the world's most successful application utility.

About is the world’s largest provider of customer relationship management (CRM) software. For more information about (NYSE: CRM), visit:

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