Neff Rental Selects Over Onyx

Leading construction rental provider expects substantial annual revenue increase attributable to CRM success after choosing Winter '04 for ease of use and integration

SAN FRANCISCO, Calif. - February 17, 2004 -, the global leader in on-demand customer relationship management (CRM) services, today announced that Neff Rental, a leading provider of construction and industrial equipment rentals, has standardized its sales operations on's state-of-the-art Winter '04 CRM service. Selecting over Onyx (NASDAQ: ONXS), Neff Rental has deployed on-demand CRM to 250 users nationwide to maximize sales and revenue opportunities, and provide transparency in its rental operations. Implementation included the rapid integration of Winter '04 with Neff Rental's legacy billing system and lead lists via sforce 2.0, the world's first on-demand application server.

"Once we realized that our rental success was being compromised by lost contacts and ineffective reporting procedures, we immediately began to investigate CRM solutions," said Steve Settelmayer, vice president of sales and marketing at Neff Rental. " delivered the right combination of sophisticated functionality and usability to help our sales team. Now they can better track and report on their sales efforts and greatly increase follow-on sales. We are looking at a substantial increase in revenues in the next year."

With rapid growth in the rental industry, Neff Rental realized that a significant market opportunity could be harnessed by improving sales force effectiveness. Working to replace its incumbent paper-based system with a feature-filled CRM solution, the company selected Winter '04for its unique blend of deep functionality, integration flexibility, offline capabilities, and ease of use.

The sales organization has seen immediate benefit from Winter '04, including dramatic increases in follow-on business. Opportunities that were previously missed are now visible to team members and management . With a new ability to track, manage and share recent account activity, anytime, from any location, Neff is able to maximize its rental success.

" is the market leader in on-demand CRM, with over 8,400 customers across a wide spectrum of industries," said Marc Benioff, chairman and CEO of "By combining our state-of-the-art technology with a user experience that has been rated top of the industry by Forrester and Gartner, delivers immediate CRM success. Revenue impacts like Neff's are a case in point."

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