Phoenix Technologies Deploys CRM across Four Continents, in Five Languages

BIOS and Core System Software leader implements to maintain its global marketing, customer service and sales success

SAN FRANCISCO, Calif. - March 29, 2004 -, the global leader in on-demand customer relationship management (CRM) services, today announced that Phoenix Technologies (NASDAQ: PTEC), has implemented Winter '04 across its worldwide marketing, sales and customer service organizations. Phoenix selected for state-of-the-art functionality, including customizable dashboards and strong contract management capabilities, and the ability to deliver an exceptional native-language user experience for teams throughout Asia, Europe and the United States. To further increase the impact of on-demand CRM, Phoenix plans to integrate and its Oracle ERP system to provide real time, anywhere access to its extensive product book and price lists.

" delivers a number of key features, including dashboards and contract management capabilities, that give us a significant competitive edge," said Cliff Bell, CIO, Phoenix Technologies. "And it delivers them in local languages, which is particularly important for our company because we do more than half our business outside the US. We have a great appreciation for CRM success, having been in business for 25 years. Maintaining our market leadership depends on the global capabilities and sophisticated functionality that only can deliver." multi-language capabilities are a perfect fit for the Phoenix focus on global selling. Employees access the on-demand CRM service in English, Japanese and Korean, as well as both traditional and simplified Chinese, to track and manage information on international customers and opportunities.

Phoenix users have been able to gain an edge in a competitive marketplace through the extensive feature set provides for integrated sales force automation, customer service, marketing automation and contract management. Phoenix executives and managers access dashboards that consolidate information from multiple sources worldwide to deliver a single real-time overview of the global business. Phoenix has enhanced its insight into sales, marketing and service effectiveness, and it can easily measure benchmarks around critical corporate metrics and data.'s contract management capabilities have put it at the center of Phoenix's deal approval process. Sales, marketing, finance and legal users access custom fields to easily track and report on approval stages, reducing administration costs and speeding the process for managing approvals and closing deals. With, Phoenix has improves access to necessary data, including marketing campaign to post-sale, so the company can best serve its global customers.

" is the proven leader in on-demand CRM," said Marc Benioff, CEO and chairman, "We reached this position through our commitment to helping each of our 9,000 customers enhance their own market position through CRM success. delivers the user experience, global capabilities and state-of-the-art functionality that help global businesses like Phoenix Technologies realize their goals." allows for the scalable, secure management of sales force automation, customer service and support, marketing automation, document management, contract management, and analytics. also recently announced sforce 2.0, the next generation of the on-demand application server. Open, secure and reliable, the sforce 2.0 on-demand application server is the world's first platform for customizing, integrating and extending to meet specific business needs.

About is the world’s largest provider of customer relationship management (CRM) software. For more information about (NYSE: CRM), visit:

Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase applications should make their purchase decisions based upon features that are currently available. has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol “CRM.” For more information please visit, or call 0800 0921223 .