Eagle Swoops for Large Organisations prize
Wyse Technology's Stephen Yeo Named CRM Business Leader of the Year
Wyse also takes top Award for Best Sales & Marketing Programme
LONDON - April 28, 2004: $2 billion freight management company, Eagle Global Logistics (Nasdaq: "EAGL") has swooped for the overall 2004 UK CRM Industry Award for large organisations (in excess of £100m annual turnover). This recognition follows the implementation of an enterprise wide on-demand CRM service from salesforce.com which has helped Eagle reduce its customer churn rate from 25% to an industry leading 5%.
And another saleforce.com customer, Stephen Yeo, Marketing Director, EMEA/ANZ, Wyse Technology has been named as CRM Business Leader of the Year. In addition, Wyse also won the overall award for Best Sales & Marketing led programme following the implementation of salesforce.com and a 400% growth in unit sales in EMEA during the worst IT recession in history.
"This hat-trick of awards proves the ability of salesforce.com to achieve rapid ROI across large, multinational enterprises as well as in the SME sector," commented Dr Steve Garnett, SVP & General Manager, EMEA, salesforce.com. "These and other recent announcements, at Sun Trust Bank and ADP, demonstrate that the enterprise sector is embracing new, more effective ways of implementing CRM in line with today's technology."
The Awards were presented by the Duchess of York at a gala dinner in the Carlton Tower Hotel, London in aid of Children in Crisis.
Stephen Yeo & Wyse Technology
Stephen Yeo won the CRM Business Leader of the Year because of his evangelical belief that CRM is an essential part of growing sales and customer satisfaction and could be achieved in a short time frame, implemented at low cost, across a multinational enterprise and generate measurable Return on Investment.
Wyse's dramatic 400% increase in unit sales was achieved whilst hiring just 29% more staff in EMEA. Annual sales revenue per sales and marketing employee in EMEA has more than doubled since system was first introduced.
When Wyse first introduced salesforce.com it had been generating 2,000 sales leads in Europe per annum. This has risen dramatically to 2,700 leads a quarter. In a novel marketing development Wyse has boosted the response rates on direct mail campaigns from under 1% to as high as 4%. This has been achieved by connecting the open salesforce.com CRM platform with a cutting edge, one-to-one, direct marketing program from Intimis.
"The art of successful CRM is to be able to grow sales rapidly while increasing customer service and I am delighted that the team at Wyse has been able to achieve this with the aid of a global rollout of CRM, which has been embraced by our global staff," commented Stephen Yeo of Wyse Technology.
Eagle Global Logistics
Eagle won the overall award for large organisations following its success in merging two $800m global companies and extracting sales and marketing synergies through the implementation of a salesforce.com CRM solution. Eagle has managed to grow revenues at an average annual growth rate of 23% despite a sluggish global economy. Sales of the company now exceed $2 billion. Significantly it has grown revenues from its top 25 customers by 36% due to the focus it can bring to its biggest customers worldwide.
Eagle implemented salesforce.com across 700 users in 94 countries within 12 weeks against a tight budget. Today, over 850 Eagle users share information, documents and files in real time through a central location.
"This prestigious industry award is a major boost to our team and endorses our efforts in our customer relationship focus," commented Patrick Cooney, Executive Vice President EMEIA Region, Eagle Global Logistics.
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