Receives 2004 CRM Excellence Award from Customer Inter@ction Solutions Magazine wins top honors two years running for helping companies of all sizes, industries and geographies experience CRM success

SAN FRANCISCO, Calif. - August 10, 2004 - (NYSE: CRM), the market leader in customer relationship management (CRM) on-demand, today announced that Enterprise Edition received a CRM Excellence Award for 2004 from the editorial staff of Technology Marketing Corporation (TMC™)'s Customer Inter@ction Solutions® magazine. Customer Inter@ction Solutions® has been one of the premier publications in the CRM, call center and teleservices industries since 1982.

The CRM Excellence Awards honor the top CRM vendors in the industry. Award recipients were selected by an editorial team based on product excellence, vision, and proven benefit to customers and clients. The awards were featured in the May and June issues of Customer Inter@ction Solutions magazine, available online at This is the second year in a row that has received CRM Excellence Award.

"Customer Inter@ction Solutions magazine implemented the CRM Excellence Awards as a way of honoring the companies that have proven to be true CRM partners to their customers and clients," said Nadji Tehrani, Chairman and CEO of TMC. " has demonstrated to Customer Inter@ction Solutions that its products and services have substantially improved the processes of its clients' businesses by streamlining and facilitating the flow of information needed for companies to retain their most precious asset... their customers."'s industry honors also include: three consecutive PC Magazine Editors' Choice designations; the Codie Award for Best CRM Solution for the past three years; the Gartner CRM Excellence Award in 2003; three consecutive Top 10 CRM Implementation awards from 2001-2003 from the Aberdeen Group; and InfoWorld's Best Hosted Application as well as one of their 2004 Technology of the Year awards.

About is the world’s largest provider of customer relationship management (CRM) software. For more information about (NYSE: CRM), visit:

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