's Powerful Customization Capabilities Enable Cox Business Services to Tailor Its CRM for 22 Different Local Markets

Leading communication services provider selects's market-leading CRM service for exceptional end-user experience and flexible customization

SAN FRANCISCO, Calif. — October 4, 2004 —, (NYSE: CRM), the market and technology leader in on-demand customer relationship management (CRM), today announced that Cox Business Services has implemented's on-demand service for 410 employees nationwide. Cox Business Services, a division of Cox Communications, Inc. (NYSE: COX), selected for its top-rated user experience, high degree of customization, and proven on-demand functionality that enables sales teams, sales support, management and operations to smoothly collaborate across 22 local markets.

" provides the user experience and flexibility we need to support our decentralized structure," said Harbin Bolton, Sales Support Manager, Cox Business Services. "With, collaboration has improved, and we have a more complete view of the sales pipeline and revenue forecasts. We don't have to worry about CRM technology and adoption – we can focus instead on sales success across the organization."

Adapting to the particular business needs of its local markets, Cox Business Services has custom tailored for each market's workflow and data requirements. For example, the appropriate installation and operations teams are automatically notified when sales have been made so they can initiate implementation.

With, Cox Business Services provides a top-notch user experience to its sales professionals, driving user adoption and satisfaction with its CRM initiative.'s intuitive user interface is easy to learn and use, and mobile accessibility options make it easy for all employees to access the system anytime from anywhere.

Cox Business Services is one of the 11,100 companies of all sizes, industries and geographies that comprised the customer base as of July 31, 2004.

About is the world’s largest provider of customer relationship management (CRM) software. For more information about (NYSE: CRM), visit:

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