Salesforce.com empowers Vocus, Inc. to create its own CRM that precisely fits its unique global marketing mix
SAN FRANCISCO, Calif. — October 20, 2004 — Salesforce.com (NYSE: CRM) the market and technology leader in on-demand customer relationship management (CRM), today announced that Vocus, Inc., the global leader in on-demand software for public relations and government relations has replaced its Siebel (NASDAQ: SEBL) CRM OnDemand—UpShot Edition with Salesforce.com across offices in North America, Europe and Asia. Vocus is successfully using Salesforce.com to automate and streamline its international sales and marketing processes. Salesforce.com enables Vocus to customize its global CRM to meet specific workflow requirements, as well as add custom fields and tabs to match its business requirements, without any programming effort.
"We were looking for a comprehensive CRM system that would deliver on several fronts — one that would give us full CRM, and at the same time offer the best in quality service, system reliability and value for our investment," said Gary McNeil, vice president of marketing, Vocus. "After Upshot was purchased by Siebel, we decided to migrate to Salesforce.com to immediately meet our CRM requirements. Salesforce.com provided the customizable on-demand capabilities that we needed to better manage our unique marketing mix and assess revenue impact."
Vocus completed its global roll out of Salesforce.com in June 2004. The company credits Salesforce.com's integrated on-demand CRM with creating significant new operational efficiencies, as well as global business insight. Leads are now seamlessly transitioned to the sales organization for follow up, and all opportunities are visible in real-time with a single click. In addition, for the first time, Vocus is able to track and gauge the success of its international marketing campaigns.
Vocus is one of the 12,000 companies of all sizes, industries and geographies that comprised the Salesforce.com customer base as of September 30, 2004.
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