Hotel Nikko Tokyo Uses to Achieve 150% Increase in New Opportunities, 110% Increase in Win Rate

Luxury "urban resort" customizes and implements in six weeks to more effectively target new opportunities and customers

SAN FRANCISCO, Calif. — November 8, 2004 — (NYSE: CRM), the market and technology leader in on-demand customer relationship management (CRM), today announced that the Hotel Nikko Tokyo, the city's most popular hotel, with spectacular views of Tokyo's inner bay and skyline, has implemented to better share and manage customer information across its sales department. Since deploying, Hotel Nikko Tokyo has increased new opportunities by 150 percent. The hotel has also achieved a 130 percent increase in its win rate while shortening the sales cycle by five days using

Hotel Nikko Tokyo is one of the 12,000 companies of all sizes, industries and geographies that comprised the customer base as of September 30, 2004.

" enables us to actively approach our targeted customers," said Kenji Tanaka, senior manager of sales and marketing for Hotel Nikko Tokyo. "We were able to easily customize's powerful reporting functionality to check all relevant activity status and review our sales and marketing strategy in real time."

Hotel Nikko Tokyo customized and implemented in just six weeks. The hotel currently uses to share and manage customer information across its sales department, analyze tentative reservations to prioritize opportunities, and plan the most effective sales strategy given the activity history on each account.

" gives us full visibility into the activity of individual sales representative and a better understanding of our sales process through regular reviews of ongoing opportunities," said Kenji Tanaka, senior manager of sales and marketing for Hotel Nikko Tokyo. "It is very important for us to know the progress of each opportunity in real time, in order to take proper measures quickly and proactively, and protect against failed deals.'s on-demand strategy translates into minute-by-minute success."

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