Salesforce.com for Dummies 2nd Edition Now Available for Purchase Following Record-Breaking Sales of First Edition
The 2nd Edition Provides salesforce.com's 27,100 Customers With an Updated Guide to the World's
Most Popular Suite of On-Demand CRM Applications New Edition Illustrates salesforce.com's
Commitment to Customer Success and Training
SAN FRANCISCO — January 4, 2007 — Salesforce.com [NYSE: CRM], the market and technology leader in
on-demand business services, and John Wiley & Sons Inc. today announced the release of
SALESFORCE.COM FOR DUMMIES, 2ND EDITION (John Wiley & Sons; December 2006; $24.95). The 2nd
edition builds on the success of the 1st edition, which was ranked number one in the Computer &
Internet subject on Amazon.com and helped customers enhance measurable success and employee
training. This expanded edition of Salesforce.com for Dummies is an important CRM guide that
features innovations and product enhancements Salesforce released in the past year, and a valuable
resource for users to effectively navigate their Salesforce suite of applications.
For the 556,000 existing Salesforce subscribers and the thousands of professionals
interested in becoming a Salesforce customer, SALESFORCE.COM FOR DUMMIES, 2ND EDITION is a highly
effective and must-have resource that helps customers fully comprehend and utilize Salesforce's
on-demand, multi tenant model. Hoping to enhance success and discover strategy tips, sales people,
marketers, customer service representatives and other business professionals have used the book to
harness and customize the power of Salesforce to enhance productivity, improve customer relations,
and boost sales.
The book covers numerous topics, including:
- Using the report wizard
- Managing leads
- Understanding customers and competitors
- Keeping track of contacts
- Creating a sales forecast
- Managing users
- Creating service and support e-mails
- Working with campaigns
Tom Wong, who wrote the first edition of Salesforce.com for Dummies, has returned to
co-author the Second Edition. Currently, Tom is the Senior Director of Customer Marketing Programs
at salesforce.com and has been involved in more than 30 Salesforce implementations. Tom is a
leading authority on CRM applications and was formerly Vice President of CRM solutions for Theikos
and, prior to that, Vice President of Marketing at Gómez, Inc.
Joining Tom as the co-author for the Second Edition is Liz Kao. For the past four years, Liz
has played both in-house and consultant roles at salesforce.com. In addition to working with
salesforce.com, Liz consults for high-tech startups with a variety of strategic business and
SALESFORCE.COM FOR DUMMIES, 2ND EDITION is available immediately for purchase on
or at your local bookstore. Also, you can contact Wiley by calling 1-800-225-5945, in Canada, call
Salesforce.com is the world’s largest provider of customer relationship management (CRM) software. For more information about salesforce.com (NYSE: CRM), visit: www.salesforce.com.
Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase salesforce.com applications should make their purchase decisions based upon features that are currently available. Salesforce.com has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol “CRM.” For more information please visit http://salesforce.com/uk/, or call 0800 0921223 .