ThinkEquity standardises on Salesforce for financial services
~ global growth investment bank implements industry’s leading on-demand CRM service; leverages
the Force.com platform to build and integrate custom applications~
Salesforce.com [NYSE: CRM], the market and technology leader in on-demand business services, has
added ThinkEquity Partners LLC, a leading global growth investment bank, to its 1,600 other
financial services organisations standardising on Salesforce for Financial Services.
In addition to implementing salesforce.com’s industry leading on-demand CRM service to manage
its diverse client base effectively across multiple business groups, the company used the Force.com
platform to develop multiple custom solutions and to integrate with its publishing and sales
commission system, resulting in a single interface for all its business needs.
ThinkEquity is one of the 38,100 companies of all sizes, industries and geographies that
comprised the salesforce.com customer base as of October 31, 2007. Revenue and subscribers will be
recognised as the service is delivered.
“When we were looking for a new way to manage our business information, Software-as-a-Service
from salesforce.com was the clear choice,” said Peter Coleman, COO at ThinkEquity. “We have users
around the globe, and Salesforce provides quick and easy access to all the information they need to
ThinkEquity selected the Salesforce on-demand CRM service for its flexibility and ease-of-use
to drive adoption, and the ability to extend the solution using the customisation and integration
capabilities inherent in the Force.com platform. ThinkEquity leveraged the flexible development
platform to build custom solutions for marketing, sales, research, wealth management and equity
venture services that meet its particular business needs. In addition, the company built custom
business tools, including a portfolio tracking feature and a calendaring function that manages
invitations to company events and regional shows. Putting these functions within Salesforce enables
ThinkEquity to better manage and track salesperson productivity, event ROI and the various ways the
company interacts with customers.
“We’ve enjoyed the flexibility and ease-of-use that Salesforce provides, and now have greater
insight in to our business,” added Coleman. “Salesforce had made us both more efficient and more
agile which, in turn, is helping us leverage market opportunities to increase our profitability.”
Salesforce.com is the world’s largest provider of customer relationship management (CRM) software. For more information about salesforce.com (NYSE: CRM), visit: www.salesforce.com.
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