UPC Priority Telecom selects Software-as-a-Service leader salesforce.com

Salesforce.com [NYSE: CRM], the market and technology leader in Software-as-a-Service and Platform-as-a-Service, has announced that Priority Telecom, a division of UPC Broadband, the Netherlands, has chosen to deploy multiple applications from Software-as-a-Service leader salesforce.com, with Accenture as its implementation partner.

Utilising the entire suite of Salesforce on-demand CRM applications, Priority Telecom expects to gain a 360-degree view into its customer interactions throughout its marketing, sales and customer service departments. Accenture is selected as a business planning and implementation partner for the salesforce.com project at UPC.
Priority Telecom is one of the 38,100 companies of all sizes, industries and geographies that comprised the salesforce.com customer base as of October 31, 2007. Revenue and subscribers will be recognised as the service is delivered.

"Priority Telecom views its Salesforce implementation as the cornerstone of its business process transformation," said Hans Luyckx, vice president of operations for Priority Telecom. "Replacing our current legacy systems with Salesforce is a major shift for our company. With the help of Accenture, we expect to streamline many aspects of the business which will result in better visibility into our overall business. And the best part of all is that salesforce.com will save us money."

"This project will enable Accenture to combine its global salesforce.com delivery capabilities with its telecommunications, systems integration and data migration expertise to deliver business transformation to Priority Telecom," said Peter van Tilburg, manager CRM service line at Accenture.

Priority Telecom is currently deploying the entire Salesforce suite of on-demand CRM applications as part of its business transformation strategy. By providing customer-facing employees with a comprehensive, on-demand view of all customer information across its CRM processes, Priority Telecom expects to streamline and improve its sales, support and operations. Beyond CRM, implementation partner Accenture will utilise the Force.com Platform to create new custom on-demand applications to replace internal applications for order management and number management.

"Priority Telecom is yet another example of an industry leader going on demand," said Lindsey Armstrong, president, EMEA at salesforce.com. "Utilising our partnership with Accenture and the power of Force.com will allow us to not only provide Priority Telecom with CRM success, but also the ability to expand its on-demand success to other areas of its business."

Force.com Platform and the AppExchange
Force.com reinvents the traditional development, deployment and distribution of any business application with platform-as-a-service. Developers, customers and partners can use Force.com to easily create a new generation of on-demand applications and deploy them worldwide as a service. Force.com allows applications to be easily shared, exchanged and installed with a few simple clicks via salesforce.com's AppExchange marketplace, enabling all the innovation that Force.com unleashes to be easily distributed to the entire on-demand community.

The AppExchange economy continues to expand, with thousands of customers installing applications via the AppExchange. Customers of all sizes can quickly and easily extend Salesforce with additional on-demand business applications available on the AppExchange, found at http://www.salesforce.com/appexchange.

About UPC Priority Telecom
Priority Telecom is a telecommunications company that offers comprehensive solutions to businesses and governments in The Netherlands. Besides governmental organisations, we target the healthcare, educational, financial services, utilities, security and retail markets. To serve these organisations in the best possible way, Priority Telecom exploits its own, resilient fiber network of over 9000 km length. Priority Telecom offers solutions based on its complete and innovative portfolio of Telephony, Data and Internet services. Priority Telecom was acquired by UPC NL in July 2006 in order to strengthen UPC's market position in the B2B market segment. As a consequence Priority Telecom as a whole is now a full subsidiary of UPC in the Netherlands.

About Accenture
Accenture is a global management consulting, technology services and outsourcing company. Committed to delivering innovation, Accenture collaborates with its clients to help them become high-performance businesses and governments. With deep industry and business process expertise, broad global resources and a proven track record, Accenture can mobilise the right people, skills and technologies to help clients improve their performance. With approximately 170,000 people in 49 countries, the company generated net revenues of US$19.70 billion for the fiscal year ended Aug. 31, 2007. Its home page is www.accenture.com.