Companies that have a direct relationship with consumers understand what shoppers want. This data can influence everything from product decisions to retailer relationships.
To keep customers for as long as possible, account managers must be laser-focused and nurturing. Sales and business coach Marcus Chan shares four account management skills to help you harness both mindsets.
When companies don’t have a single record of customer activity, interactions are impersonal, disjointed, outdated and, often, just plain annoying. Here's how to avoid that.
New tech, the latest thinking, and evolving customer needs. How does the modern sales rep keep up? Get our guide to the future of sales.
Explore the future of business with AI + Data + CRM
Understanding the journey your customers go on when they buy something from your company is vital if you want to improve the customer experience. Here’s how to map your customer journey.
Slack, Tableau, and MuleSoft are three powerful tools that can work together within Salesforce Customer 360 to help businesses automate processes, save costs, and improve the employee experience.
It is not enough to deliver only the technological capabilities of AI – we also have an important responsibility to ensure that AI is safe and inclusive for all. These are our commitments to building AI responsibly.
What will this emerging technology mean for service teams? Here are early thoughts.
