Technology is rapidly changing the world around us. Consumer behavior is evolving; companies are working hard to determine how to best use the latest technology to sell products and services to drive customer experience and improve brand loyalty. It’s no different for nonprofits. Technology is disrupting the nonprofit sector, from the way supporters engage with their favorite nonprofits to the way nonprofit organisations fundraise, manage donors, their programs, their volunteers and market to their community.
Many opportunities now exist for nonprofit organisations to use technology to deliver on their missions in a very effective and scalable way. With this in mind, Salesforce.org is excited to announce the launch of the Nonprofit Success Pack (NPSP), an open and flexible new solution, built on the world’s #1 CRM, for nonprofits to manage donors, campaigns, volunteers, programs, grants and more, all in one place.
The strength of the Nonprofit Success Pack doesn’t just come from the technology, but also the power of the Salesforce.org community. Nonprofits can leverage best practices, code, documentation and other resources from thousands of nonprofits and partners to solve problems and add new innovations. Because NPSP is built using an open and flexible data architecture, organisations can create, modify and contribute code on GitHub.
Since 2008, the Nonprofit Starter Pack has helped more than 12,000 nonprofits in more than 80 countries run their organisations more effectively. Here in Australia we have some amazing nonprofits using our technology including Leukaemia Foundation, Breast Cancer Network Australia, Starlight Children’s Foundation, and FoodBank.
One such nonprofit is Multiple Sclerosis Limited, commonly known as MS. According to Wyan Carter, CRM Lead for MS: “We are faced with many challenges and opportunities with the rollout of the National Disability Insurance Scheme and a fast changing fundraising environment. We needed a solution that would prepare us to take advantage of these challenges. We also wanted a CRM that was flexible enough to manage all our fundraising activities as well as service delivery to people living with multiple sclerosis. This has given us a single source of truth for our customers for the first time in 60 years, allowing us to understand all the ways that people engage with us: as a person living with multiple sclerosis, a carer for someone living with the disease, an MS 24 Hr Mega Swim participant, an MS Gong Ride volunteer, or a donor to our tax appeal.
We’re using Salesforce to grow our ability to communicate with people, adding live chat to our website and better targeting our communications. We’re using Salesforce to streamline our process so we have more time to spend with the MS community, our donors and our volunteers. Salesforce is helping us turn challenges into opportunities.”
Now, with the new Nonprofit Success Pack, Salesforce.org is taking nonprofit management to the next level. Designed with richer features and functionality to help nonprofit organisations increase their impact on the communities they serve, NPSP now includes:
Campaign Advancements: With NPSP, customers can create personalised engagement plans that track the steps needed to engage with different types of donors and volunteers to improve fundraising and volunteerism. In addition, organisations can merge campaigns and reports to generate new groups that can be targeted with integrated marketing campaigns, helping nonprofits to engage more deeply with constituents.
Donor Management Advancements: New innovations that track employer matching programs, manage in memoriam and in-kind gifts enable organisations to better manage all of their donor relationships.
Constituent Levels: Organisations can create different levels based on any number of variables (donations, volunteer hours, etc.) to categorize and track top constituents.
Lightning Ready: NPSP is built on Salesforce Lightning, providing a modern and intelligent user experience on any device, enabling nonprofits to work faster and smarter.
New Languages: NPSP is now available in three additional languages, Spanish, German and Japanese.
From fundraising to operations to programs and more, the Nonprofit Success Pack turns the world’s #1 CRM into the #1 CRM for nonprofits. To see how you can supercharge your impact with the Nonprofit Success Pack, start a free 30-day trial today.
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