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Selling Smarter, Not Harder: How QIC Is Speeding up the Sales Cycle Using Automation

Eighteen months ago, Queensland Investment Corporation’s (QIC) real estate team set a 5% sales target goal. Partnering with Salesforce, the company has achieved six times that, realising 30% growth — without increasing headcount. It’s all about speeding up the sales cycle by removing roadblocks, says Rebecca Aichholzer, QIC’s Head of Business Systems Success.

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