Help everyone in your company understand key generative AI terms, and what they mean for your customer relationships. Fun fact: This article was (partially) written using generative AI.
It's time to give everyone in your organisation the know-how to use data to make better decisions. Your business depends on it.
How will this emerging technology empower sales teams in small- and medium-sized businesses? Our EVP and GM of Sales Cloud shares his thoughts.
Eighteen months ago, Queensland Investment Corporation’s (QIC) real estate team set a 5% sales target goal. Partnering with Salesforce, the company has achieved six times that, realising 30% growth — without increasing headcount. It’s all about speeding up the sales cycle by removing roadblocks, says Rebecca Aichholzer, QIC’s Head of Business Systems Success.
NAB’s new business banking platform is delivering greater value for bankers and customers through a use-case approach to digital transformation.
We recognise that climate change and nature loss demand bold leadership and action. So this Earth Day, we’re accelerating our commitment to making sustainability our priority by launching Salesforce’s Nature Positive Strategy. Here’s how it will help guide Salesforce’s commitment to a net zero, nature positive future.
The rise of generative artificial intelligence (AI) has captured minds and imaginations at an astonishingly fast pace. Learn how it can benefit your business today.See All Stories
If customers are dissatisfied with a service experience, they won’t hesitate to take their business somewhere else. Generative AI can help boost customer satisfaction and build experiences that drive loyalty.
The skills that businesses need to put AI to work are lagging. But you can get the skills you need. Here’s how.
While some of the most impactful AI tools for businesses are still being developed, your business can take these key steps now to get your data house in order.
Generative AI is poised to reshape CRM across companies in the years to come. See how this buzzy new tech, when used with your CRM, can help your teams work more efficiently and create better customer experiences.
Generative AI has the potential to change the way we work. Could it be the next step toward reshaping marketing, helping you focus more on customers?
To attract and retain talent and drive your business's success, leaders must invest in the employee experience. Here are five simple ways to boost employee engagement that won’t break the bank.
The Small Business Marketing Toolkit offers small businesses a powerful roadmap to deliver an efficient, customer-centric marketing plan to grow their business.
The Australian leg of World Tour was held at Sydney’s Darling Harbour on 1 March, 2023. Weren’t able to join? Not to worry — you can relive the day with this rundown of the event’s highlights.
Brands need to build customer relationships and provide experiences that exceed expectations. If not, your connected customer will find a competitor who can.
We asked thousands of consumers around the globe what they wanted from their financial services institutions. Their response? Personalised care and simple digital services.
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The latest edition of Saleforce’s annual State of Connected Customer Report finds that customers expect retailers to have a clear brand purpose now more than ever before. Here's why customer experiences have changed and how retailers can show they’re walking the talk.
We surveyed 6,000 global leaders to find out how new technologies and expectations are changing the way businesses build relationships with customers. Here are the key findings and tips for success from our newest State of Marketing report.