AI From A to Z: The Generative AI Glossary for Business Leaders
Help everyone in your company understand key generative AI terms, and what they mean for your customer relationships. Fun fact: This article was (partially) written using generative AI.
Data-Driven Companies Perform Better by Almost Every Metric — Here’s How To Become One of Them
It's time to give everyone in your organisation the know-how to use data to make better decisions. Your business depends on it.
3 Ways Generative AI Will Help Small Businesses Sell Smarter
How will this emerging technology empower sales teams in small- and medium-sized businesses? Our EVP and GM of Sales Cloud shares his thoughts.
Selling Smarter, Not Harder: How QIC Is Speeding up the Sales Cycle Using Automation
Eighteen months ago, Queensland Investment Corporation’s (QIC) real estate team set a 5% sales target goal. Partnering with Salesforce, the company has achieved six times that, realising 30% growth — without increasing headcount. It’s all about speeding up the sales cycle by removing roadblocks, says Rebecca Aichholzer, QIC’s Head of Business Systems Success.
How NAB Embraced Digital Transformation so It Could Lower Costs and Ramp up Internal Efficiencies
NAB’s new business banking platform is delivering greater value for bankers and customers through a use-case approach to digital transformation.
Beyond Net Zero: Focusing on Nature This Earth Day
We recognise that climate change and nature loss demand bold leadership and action. So this Earth Day, we’re accelerating our commitment to making sustainability our priority by launching Salesforce’s Nature Positive Strategy. Here’s how it will help guide Salesforce’s commitment to a net zero, nature positive future.
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Featured Series
Artificial Intelligence
The rise of generative artificial intelligence (AI) has captured minds and imaginations at an astonishingly fast pace. Learn how it can benefit your business today.
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Customer Revenge Is Soaring — Generative AI Can Help Fix Those Relationships
If customers are dissatisfied with a service experience, they won’t hesitate to take their business somewhere else. Generative AI can help boost customer satisfaction and build experiences that drive loyalty.
7 Easy Ways You Can Skill Up for AI
The skills that businesses need to put AI to work are lagging. But you can get the skills you need. Here’s how.
Is Your Data AI-Ready?
While some of the most impactful AI tools for businesses are still being developed, your business can take these key steps now to get your data house in order.
The AI Solutions Offered by Generative CRM
Generative AI is poised to reshape CRM across companies in the years to come. See how this buzzy new tech, when used with your CRM, can help your teams work more efficiently and create better customer experiences.
3 Ways Generative AI Will Help Marketers Connect With Customers
Generative AI has the potential to change the way we work. Could it be the next step toward reshaping marketing, helping you focus more on customers?
Featured Voices
5 Ways to Boost Employee Engagement and Productivity on a Budget
To attract and retain talent and drive your business's success, leaders must invest in the employee experience. Here are five simple ways to boost employee engagement that won’t break the bank.
The Ultimate Small Business Marketing Toolkit
The Small Business Marketing Toolkit offers small businesses a powerful roadmap to deliver an efficient, customer-centric marketing plan to grow their business.
World Tour Sydney 2023: A Celebration of Customer Companies
The Australian leg of World Tour was held at Sydney’s Darling Harbour on 1 March, 2023. Weren’t able to join? Not to worry — you can relive the day with this rundown of the event’s highlights.
1 in 6 Shoppers Have Used Generative AI for Purchase Inspiration – Salesforce Report
A new survey of 2,400 shoppers and 1,125 retail leaders in 17 countries indicates that the retail industry is again on the precipice of major disruption. After just a few months in the…
New Research: 60% of Marketers Say Generative AI will Transform Their Role, But Worry About Accuracy
New research reveals that marketers estimate generative AI will save them over five hours of work per week – the equivalent of over a month per year*. Yet, while they see the technology as transformative to their role, marketers also note the need for human oversight, trusted customer data, and training as critical to successfully use it.
Putting Brand Purpose Into Practice: A Handy Guide for Retailers
The latest edition of Saleforce’s annual State of Connected Customer Report finds that customers expect retailers to have a clear brand purpose now more than ever before. Here's why customer experiences have changed and how retailers can show they’re walking the talk.
These 4 Marketing Trends Are Reshaping How We Connect With Customers
We surveyed 6,000 global leaders to find out how new technologies and expectations are changing the way businesses build relationships with customers. Here are the key findings and tips for success from our newest State of Marketing report.
