Explaining a new product to a customer doesn’t have to be complicated. Here are three tips to help you explain it and get the sale.

Consistent sales projections start with open access to data — for everyone from rep to exec. Here’s how to do it.

We turned to the Marketing Cloud customer data platform, powered by Genie, to build a unified customer profile for Salesforce. Here are five videos showing what we learned along the way.

Economic downturns often wreak havoc on marketing departments, but with some planning and flexibility, your company can be ready to take on what comes next.

Salesforce World Tour is just around the corner! Join us to find out how you can automate more of your processes, increase employee productivity, and decrease your IT costs. Last year’s event was a great opportunity to meet face to face — here’s your chance to register early for 2023.

Our 5th edition of the State of Service Report surveyed 8,000 customer service professionals all over the world. Here’s what we found in Australia and New Zealand, including how service organisations are managing the need to do more with less.

Our recent State of Sales survey, featuring insights from more than 7,700 sales professionals, shows how teams are maximising value amid economic headwinds. Salesforce’s Colin Timm and Hamish Miles identify the top insights for sales leaders and reps that want to drive productivity and revenue growth.

How do you grow sales in tough times? Return to the basics. Large companies use these strategies to manage risk and increase revenue as market conditions fluctuate.

We answer some basic questions about what Salesforce does, what Salesforce CRM software is used for, and how Salesforce works.

As budgets tighten, marketing departments may shift their focus toward efficiency. Here’s how a smart customer data-led strategy can hit both targets.