How do you grow sales in tough times? Return to the basics. Large companies use these strategies to manage risk and increase revenue as market conditions fluctuate.

We answer some basic questions about what Salesforce does, what Salesforce CRM software is used for, and how Salesforce works.

As budgets tighten, marketing departments may shift their focus toward efficiency. Here’s how a smart customer data-led strategy can hit both targets.

In an era of omni-channel shopping, retail employees need to understand the latest trends in their industry. Here, we uncover the three most important trends and free resources to help them learn more.

B2B commerce is evolving, with heightened customer expectations and technology driving a generational change. Updating existing strategies to focus on eCommerce platforms is the key to ensuring success.

Salesforce Live is bringing the best of Dreamforce to Australia and New Zealand, including insights into how local Trailblazers like you are doing more with less, all while still making customer magic. Follow us as we recap the most inspiring stories and lessons.

We surveyed 6,000 global leaders to find out how new technologies and expectations are changing the way businesses build relationships with customers. Here are the key findings and tips for success from our newest State of Marketing report.

A customer journey map can be the difference between knowing the user experience you’re offering and leaving a user’s brand experience to chance. Here we explain what a customer journey map is, how to create one and why it can drive creativity.

Sales forecasting techniques lead to accurate numbers and predictable revenue. Don’t plan for “when” or “how much” until you read these strategies that work.

The Shark Tank investors including Mark Bouris and Naomi Simson share their top tips for turning your entrepreneurial dream into a commercial reality.