Over years of working in martech, Senior Director Marketing Cloud APAC Ray Moukaddem has seen many companies approach marketing automation platforms with the same ambition – to increase customer engagement and ROI. Here, he shares his top automation tips for marketers to improve the effectiveness of their campaigns.
We’re thrilled to announce the next home for Salesforce ANZ: Salesforce Tower Sydney! It is a privilege to be joining Salesforce ANZ at an exciting time when our focus on customer success is…
Connections to You Sydney showcased incredible service and marketing Trailblazers.
We spoke to more than 2000 SMB leaders and owners across the globe for our latest Small & Medium Business Trends Report – in a three-part infographic series, we’re diving into the findings.
SMBs are major drivers of economic growth, representing more than 90% of the business population, 60%–70% of employment, and 55% of GDP in developed economies. So while the businesses may be small, their collective impact is mighty.
SMBs are major drivers of economic growth, representing more than 90% of the business population, 60%-70% of employment, and 55% of GDP in developed economies. So while the businesses may be small, their…
The corporate world was a very different place when Dan Bognar took his first full-time job, a cadetship at Price Waterhouse (now PwC), but it didn't take him long to shift the way the business operated. That experience set him on an entirely new career path.
Having recently stepped from a sales team role to RVP, Jane Brown reflects on her early days at Salesforce, why she left (and came back!), how she’s built and led high-achieving teams, the challenges that come with moving into sales leadership, and what really gets her blood pumping.
Just like today’s customers, today’s employees have increasingly high expectations of the businesses they work for.
In its early days, cloud computing was often met with wariness. Many companies were cautious of trusting a third party like a vendor to run their software remotely, on their own servers, and only pay for it as they needed.
