Maximise Relevance With Marketing AI: See How Flight Centre Drives 240% More Sales With Personalisation
With purpose-built AI, today’s marketers can fuel engagement as well as productivity. Discover tips on how to get started and see how Flight Centre is driving success.
How Financial Services Can Balance Trust with AI Innovation
Every new technology brings with it uncertainty, and generative AI is no different. Financial services can start bridging the gap between innovation and trust today by embarking on one of three potential horizons for AI adoption.
AI Makes Field Service Better for Your Customers and Mobile Workers
Discover how Australian businesses are using AI to meet today’s biggest challenges in field service head-on, improving productivity, enhancing customer experiences, and empowering workers with smarter, more efficient tools for unparalleled service delivery.
AI Isn’t Taking Your Job — It’s Setting You Up For a Better One (Here Are 12)
AI and generative AI are helping create a variety of new careers, from prompt engineer to AI trainer. Here are 12 new and upcoming roles, and tips for how to prepare for them.
What Should Be First on Your Company’s AI Agenda?
The best way to make sure your AI implementation is strategic and effective is to have clear business goals, and to ask the right questions.
Everyone’s an Einstein at Salesforce World Tour Sydney 2024
From the latest AI innovation, Trailblazer stories and grants announcements to a new Golden Hoodie recipient, here are six highlights from Salesforce World Tour Sydney 2024.
What is an AI Copilot?
Generative AI is laying the foundation for a new kind of app: super intelligent assistants that can do the work of hundreds — or even thousands — of individual applications based on a simple prompt.
This Company Saved Millions with AI – Here’s How
Schneider Electric has done what many companies have found difficult: get a return on an AI investment. Their approach can work for your generative AI plans.
What’s Stopping Australian Sales Teams From Embracing AI?
Sales is a very human discipline, so it makes sense that some sellers are hesitant about the benefits of AI. Discover how a collaborative approach with AI not only preserves but enhances the personal touch in sales, for stronger and more meaningful customer connections.
Trends in Ethical Marketing — Is Your Tech Safe?
With generative AI running away with marketers’ imaginations, what can we do to ensure that our marketing practice remains grounded in ethical thinking? Leandro Perez, Senior Vice President and CMO for Salesforce Asia Pacific, shares his first-hand insights.