8 Reasons To Shake Off Digital Transformation Fatigue
Here are eight of the most compelling reasons for companies to take action on digital transformation with fresh momentum.
Customer engagement in a post-digital world
Customer engagement drives the new transformation and businesses must embrace the next wave of emerging technologies. Vala Afshar, Chief Digital Evangelist at Salesforce, shares his insights.
Digital transformation fatigue is taking our eyes off the customer
Fintech banks understand digitalisation and operate in a microservices structure.
How Top Marketers Are Managing Data With a DMP
siness environment where marketers must provide greater value to the organisation, while avoiding drowning under a data deluge, it makes sense that more marketers are unlocking the power of data management platforms (DMPs).
How Executives Can Deliver Scalable Success With AI and Emerging Tech
The Fourth Industrial Revolution is seeing artificial intelligence (AI) and other emerging technologies fueling innovation, digital transformation, and disruption across every single industry.
Opening The Doors To Success: 8 Paths To A Successful Digital Transformation
The digital age has brought about an accelerated pace of change, and it’s no secret many organisations are struggling to keep up. Technology is changing fast, market turbulence is the norm, and customer’s…
Four principles to reach marketing maturity
Something has been concerning me about some conversations and topics at marketing events over the last few years. Of course there has been lively discussion about the latest technologies and that facilitates customer focused approach to business. This has been topical as in the latest Connected Customer report, where 58% of consumers agree that technology has significantly changed their expectations of how companies should interact with them. But then the conversation often moves towards about the fact that marketers need to have a greater impact on, and a seat at, the board table.
The future of banking
The future of banking is built on digital platforms, and customer trust will be gained through digital experiences.
6 Tips for Creating an Amazing Self-Service Portal
Self-service portal design can be a tricky process. These tips will help you create the self-service experience your customers expect.
The Ingredient For A Digitally Transformative Government
Having Australia be a top 3 digital government by 2025 is a challenging goal.